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MANDATE MEDIAdigital strategy for people changing the world

Bobbie Edwards and her Six-Dollar Pecan Pie Recipe

There's nothing quite like matching up low-tech and traditional with high-tech and innovative. Today's inbox brings a missive from Bobbie Edwards - the mother of Senator John Edwards. And she's got a family-secret pecan pie recipe she'd like you to try out.

PieemailNext Sunday, June 10th, is our son John's birthday, and I'd like to ask you to help celebrate with us. Nothing would make John happier on his birthday than seeing how many people share his vision for this country and are ready to lend a hand.

We know everyone can't give a lot. But it's not about how much, it's about how many. ...

And what's a birthday celebration without dessert? If you're able to give $6.10 to the campaign before 6/10 I'll send you a copy of my old family recipe for pecan pie—it's quite a favorite around here.

I wish I could make enough pie to thank everyone who supports my son. But the next best thing is to send you my secret recipe and hope that on June 10th we can both enjoy a slice.

Now that's brilliant.

Posted on June 1, 2007 in email strategy, frivolous diversions, money | See full archives