Strategy

Building a great website isn't your goal; changing the world is. We’ll help you craft an effective online communications, social media, fundraising, and organizing strategy that integrates with your offline strategy.

In this era, there are so many ways to communicate – your website, email, blogs, social media, video, internet advertising, and more. We’ll work with you to develop a strategy for reaching your key audiences with the right messages at the right time; and make sure your online strategy is integrated with your offline strategic goals.

Coaching & Consulting

We take a hands-on teaching approach to working with your team. We’ll teach the candidate what he or she needs to know about new media to be successful. We’ll work closely with your staff to develop techniques and tactics for engaging your supporters and the public. We’ll help you craft meaningful content and effective email broadcasts.

Social Media Strategy and Blog Outreach

Millions of Americans are now using social media – Facebook, Twitter, MySpace, Jumo, YouTube, etc. – to communicate with friends and family. We’ll help you develop a strategy to use these tools to create buzz and build your own 24/7 communication channels.

Whether you choose to blog or not, we’ll help you develop a strategy for reaching out to key bloggers, determine which ones are most worth your time and energy, and coach you on effective tactics for blog outreach. And we’ll show you how to do it all effectively and meaningfully, not just “playing around.”

Strategic Design and Architecture

We’ll develop a visual design for your website that communicates the right brand image – whether it's traditional or revolutionary, policy-wonky or grassroots hip, local or national, patriotic or pastel. We’ll make it match your existing materials – or get you something ground-breaking and brand-making.

We’ll also develop a content architecture that organizes your website effectively – bringing the latest news and critical action items to the forefront, while integrating social media.

Strategy | Technology | Marketing | Advertising

But they do more than just provide us with tools – they help us develop and implement a strategy to win. They’re a critical member of our team.

Katie Mantz

Campaign Manager
Bill Hedrick for Congress