How Political Ads and Video Content Influence Voter Opinion
From Think with Google:
There are so many major moments that lead up to Election Day: debates, caucuses, primaries. But the moments that matter most won’t make major headlines. They’ll happen quietly and quickly in micro-moments, when undecided voters become decided voters, often by going online.
Voter decisions used to be made in living rooms, in front of televisions. Today, they're increasingly made in micro-moments, on mobile devices. Election micro-moments happen when voters turn to a device to learn about a candidate, event, or issue. Today's voters want a quick way to catch up on the latest elections buzz and they've found it in online video. Since April 2015, people have watched more than 110 million hours of candidate- and issues-related content on YouTube. That's 100X the amount of time it would take to watch all content ever aired on CNN, C-Span, MSNBC, and Fox News combined. Whether voters are looking for a debate sound bite, instructions on how to vote, or Stephen Colbert's latest burn, they turn to YouTube.
Read the rest at Think with Google.
How YouTube is shaping the 2016 presidential election
From Washington Post:
In the years since Sarah Palin’s sound bites and the “Obama girl” cemented 2008 as America’s first “YouTube election,” the world’s most popular video site has proven even more spellbinding — and powerful — than political campaigns ever imagined.
In January, a political ad — actually, three — ranked among YouTube's 10 most-watched ads for the first time in history, delivering millions more views to campaigns than to the best commercials corporate America had to offer.
And in the early caucus and primary states of Iowa, New Hampshire, South Carolina and Nevada, the streaming giant's open pool of reserved ad time did something it had never done: It sold out, a sign that candidates yearned so deeply to reach voters’ cell phones that they wanted to snatch up every YouTube second money could buy.
Read the rest at Washington Post.
So, about that "off year"...
Some call the odd-numbered years "off-years" for politics, but that's not how we see it.
We spent 2015 building big email lists and beautiful websites, launching game-changing campaigns, and raising a bunch of money by helping our clients find their voice and tell their stories. 2015 was our most productive "off year" yet, and we can't wait to turn all that sweat into big wins in November!
Meet our new team member
We're super excited to welcome our new data and analytics guru, Tammy Lee, to the Mandate Media team!
Tammy Lee crunches numbers and eats big data sets for lunch. Tammy recently earned a PhD in environmental sciences from WSU, where she studied how communities of plankton respond to external stimuli. Don't think about it too hard, but that's surprisingly related to helping our clients multiply and mobilize their audience of grassroots supporters. Welcome, Tammy!
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