Politics or technology – which will save the world?
From The Guardian:
The most significant revolution of the 21st century so far is not political. It is the information technology revolution. Its transformative effects are everywhere. In many places, rapid technological change stands in stark contrast to the lack of political change. Take the United States. Its political system has hardly changed at all in the past 25 years. Even the moments of apparent transformation – such as the election of Obama in 2008 – have only reinforced how entrenched the established order is: once the excitement died away, Obama was left facing the same constrained political choices. American politics is stuck in a rut. But the lives of American citizens have been revolutionised over the same period. The birth of the web and the development of cheap and efficient devices through which to access it have completely altered the way people connect with each other. Networks of people with shared interests, tastes, concerns, fetishes, prejudices and fears have sprung up in limitless varieties. The information technology revolution has changed the way human beings befriend each other, how they meet, date, communicate, medicate, investigate, negotiate and decide who they want to be and what they want to do. Many aspects of our online world would be unrecognisable to someone who was transplanted here from any point in the 20th century. But the infighting and gridlock in Washington would be all too familiar.
Read the rest at The Guardian.
The Political Startups Rocky Road
From Campaigns & Elections:
People think launching a campaign startup in Washington, D.C. is easy.
It’s where the money is, after all. And most national spending decisions are made in buildings along K Street or around the U.S. Capitol. So it’s easy to just lease some office space, hang a shingle, and get a piece of the $6 billion being spent on winning elections. Wrong—sort of.
I speak from experience. I launched a political startup in D.C., and some of the challenges we encountered thanks to our geography are obvious only in hindsight. So what follows is some food for thought for anyone thinking about launching their own startup and struggling with where to do it.
Where’s the Action?
This is the first critical question you must ask. We’re designing and developing a startup called VoteRaise, a platform to apply crowdfunding to campaign finance. While a great deal of fundraising, and all of federal compliance, needs to be done in Washington, most campaigning doesn’t actually happen in D.C. It happens in the rest of the country.
Anyone working on a campaign is going to be in the lawmaker’s district or state most of the time, not in D.C., especially if they’re a challenger. Consequently, it takes a lot of effort to connect with people currently staffing campaigns, and face-to-face meetings are usually not possible. And there aren’t many events focused on politics, campaigning, and technology.
Read the rest at Campaigns & Elections.
Testing a way for you to make purchases on Twitter
From Twitter Blog:
Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.
This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. We’re not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.
In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.
Read the rest at Twitter Blog.
5 Ways Nonprofit Can Reach Millennials
Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.
Text, don't call! 52% of millennials would rather have conversations via text than on the phone. Make an effort to capture the mobile phone numbers of your constituents, and get their permission to reach out by text message.
Make your brand accessible. Does your organization advertise in the most optimum spaces? 38% of millennials said that brands are more accessible and trustworthy when they use social media ads vs. traditional ads. Find out where your audience is. Are they on Instagram? Facebook? Twitter? Do they prefer Tumblr or LinkedIn? Engage with them on the channels and platforms where they're at. On average, they're checking their smartphones 43 times per day.
Read the rest at Frogloop.
Read more from Politics + Technology.
Check out our design portfolio, awards, and client list.
Media, we help
strategy with technology.
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.
We'll help you find new supporters and convert them into activists and donors. We'll help you
talk directly to the voting public with ads that grab their attention.
However you're changing the world, we can help you win.
Get in touch and we'll show you how.