Five tips for brands from #Twitter4Politics
The Twitter DC team brought together 200 Washington insiders for the annual #Twitter4Politics event. The key insights that emerged from the event were simple but powerful. They were also applicable well beyond the Beltway for brands who want to build affinity and drive action.
Read the rest at Twitter.
Mobile giving just got a whole lot better
We’re always trying to improve our Contribution Forms — that means eliminating inefficiencies and making them more user friendly on every device. And nothing has seemed more inefficient to us than typing in 16-digit credit card numbers with your thumbs on a mobile device.
That’s why we’re introducing ActBlue Express Pass, built with our 1.5 million Express user pool in mind. It lets Express users with a mobile phone number bypass the form by simply clicking a link in a text message to give. Express users are donors who have saved their payment information with ActBlue and can give in a single click.
Here’s how it works: If an Express user starts filling out a Contribution Form on a device that doesn’t have their information stored and they have a mobile number associated with their account, we’ll offer them an Express Pass. Users fill in an average of 111 characters on a form, but with Express Pass they only have to enter their email address.
Read the rest at ActBlue.
Petition Trends: 4 Reasons Petitions to #StopYulin2015 Went Viral
A petition to save Beau the dog became Change.org’s most popular animal victory and the fourth most popular victory of all time when more than 630,000 people stopped the city of Dyersburg, Tennessee from putting him down. Millions more have supported a variety of animal petitions and victories on the site, making animal protection the most popular cause area on Change.org.
So when petitions to stop the Dog Meat Festival in Yulin started gaining traction in early June, we knew people would voice support. But the response was even bigger than we anticipated.
Read the rest at Change.org.
How to not ruin your website
From Netroots Foundation:
How do you get a beautiful new site that meets your needs, on time and on budget? One of the first things we recommend people do is read up on the latest web design trends. See Frogloop and Mashable articles for what’s hot in 2014 and 99 Designs for what’s hot in 2015.
Read the rest at Netroots Foundation.
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