Periodically a discussion arises about whether or not to repeat tweets with links to one’s own posts or information. Some people repeat information multiple times daily. Others do so mainly when posting something new. Some people don’t do so very much at all. It varies. Why might you repeat tweets? It’s a way to try and get your message and content shared with more people. Depending on the frequency, though, I think that if you routinely repeat tweets too often, there’s some risk. It’s a fine line. Repeat too often, and do so regularly as part of your overall strategy, and you may eventually be seen as a spammer.

The good news is that there are multiple ways to get exposure for your tweets and message. You can package them differently, stream them verbatim in other platforms, and build awareness by creating your own hashtags and events. Tweeting in some of these additional ways right in Twitter may expand the reach of the tweets without looking like you’re broadcasting too much. It can also increase visibility and engagement in some other applications. Here are some examples.

Check out the top 10 over-performing Facebook posts, from the (roughly) 500 progressive groups followed by CrowdTangle. Of note this time: The Nation’s article about Ted Cruz, which is a link-post rather than the image posts that dominate these lists. The dominance of image-posts is a reminder of how much emphasis Facebook places on the visual.

One of the many great technological advances in marketing over the past decade is remarketing – the action of promoting your business specifically to people that have already visited your website. What used to be a hopeful, “Y’all come back now, ya hear?” can now be replaced with “The blender you put in your shopping cart last week (but didn’t buy) is now 20% off!” As a marketer, I enjoy this because I know that the people that have already visited my website are a much more targeted and engaged audience than the average internet user.

Unfortunately, something I have been guilty of in the past is making remarketing an afterthought. I focus so hard on getting the right account structure and choosing the right keywords that I forget all about remarketing. In reality, remarketing should be more of a first thought, not an afterthought, and here are 3 reasons why.

According to Pew Research, 85% of U.S. adults use the internet? You may not be surprised by this statistic (and you probably shouldn't be). I'm not surprised either.

What does surprise me is some of the politicians I've talked to claim that voters aren't on social networks.

The result of this belief is that they refuse to join any social networks.

This article will dispel this theory by clearly breaking down and comparing the voter and social network demographics.

A political campaign is like a company that goes public, raises a bunch of funds, and then attempts to go bankrupt before the election is over. Campaigns have limited funds, time, and volunteers....and everything has to be executed just right for maximum effect.