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Politics + Technology
Wait, Social Media Isn't Free?
From Social Media Today:

One of the more common misconceptions about social media is that a company or brand can achieve and maintain meaningful results at little or no cost. Sure, setting up brand pages on Facebook, Twitter, LinkedIn, Instagram and just about any other social channel can be done in almost no time without spending a dime. But that’s like ordering tap water at a restaurant and hoping it will be the whole meal.

The truth is, achieving ongoing success on social media is anything but free. Based on the social media audits Renegade has performed over the last three years, we have identified five buckets of “hidden costs” that just about every practitioner will face soon enough.

Read the rest at Social Media Today.

Here's exactly what you should NOT do to respond to critics on Facebook
From BuzzFeed:

This is the most epic brand meltdown on Facebook ever.

The two owners of Amy’s Baking Company Bakery Boutique & Bistro took over the restaurant’s Facebook page last night to fight unruly commenters, and man, was it embarrassing. If you recognize the name of the restaurant, it was recently featured on an episode of Gordon Ramsey’s Kitchen Nightmares. The owners were dumped by Ramsey after being too difficult to work with.

Read the rest at BuzzFeed.

The next evolution in media buying
From Campaigns & Elections:

As the landscape of media consumption continues to fragment and change, it is more challenging than ever to reach voters with paid political messaging.

Video on demand, streaming video and DVRs are all giving voters a new sense of time, allowing them to watch content when and where they want. Presidential campaigns and Super PACs are spending more money than ever on paid political communications ($3.2 billion in 2012), and they face even greater challenges when it comes to finding and reaching the small segments of voters needed to swing elections in today’s highly polarized political environment.

Read the rest at Campaigns & Elections.

YouTube Hits One Billion: How Can You Get More Views?
From Social Media Today:

YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month.

That’s one billion with a B - every month.

If you are using YouTube as part of your social media marketing strategy, how can you take advantage of this popularity? How can you get more YouTube viewers, and increase your YouTube views? Wishpond wants you to succeed in your online marketing, so we’ve put together a few answers.

Eight Tips on How to Get More Views on YouTube:

  1. Brand Your YouTube Channel

Be consistent in your branding image when setting up your channel. Make sure your customers can easily identify you, by using the same logo and imagery used on your website, other social media sites, and your brick and mortar business.

Read the rest at Social Media Today.

Read more from Politics + Technology.

Recent Work

Truth Squad Washington
Tammy Duckworth for Congress 2012Ron Wyden
WalkerInvestigation.comRick Larsen 2010

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What We Do

At Mandate
Media, we help
progressive
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

STRATEGY
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

TECHNOLOGY
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

MARKETING
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

ADVERTISING
We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.