5 Digital Marketing Metrics That Aren't Very Important
From Social Media Today:
Much like a vanity license plate, vanity metrics are abbreviated statements with no backstory—they tend to be “wow”-inducing without adding real substance. While usually brandished to show improvement via time-lapse graphs that incline steeply, they are seldom entirely accurate or informative.
Read the rest at Social Media Today.
What really worked in 2014?
From Campaigns & Elections:
If the 2008 election represented the birth of broad digital organizing, it looked like digital might grow up in 2014, but what we actually saw was an awkward teenager reaching some new heights while clumsily knocking things over.
Here’s what worked in digital in 2014—and what didn’t.
Read the rest at Campaigns & Elections.
12 secrets of the human brain to use in your marketing
Understanding what makes people tick is key to any marketing strategy. Our latest illustrated guide reveals how to tap into emotions and build trust with your audience — just by choosing the right colors, words and images for your online communications.
Read the rest at Emma.
Facebook shutting down a key path Obama used to reach voters
From Yahoo News:
Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material.
But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken.
“It’s a fairly significant shift,” said Teddy Goff, who was Obama’s digital director in 2012, and oversaw the effort that helped the Obama campaign gain a Facebook following of 45 million users that year. Goff’s team used Facebook and other tools to register more than a million voters online and to raise $690 million online in 2011 and 2012.
Read the rest at Yahoo News.
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