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Politics + Technology
A Better Name for Baby Boomers: "The Laziest Generation"
From New Republic:

You’ve all heard that millennials are basically the worst generation of all time—entitled narcissists who care about nothing but finding new apps to sext with. But this is all a lie. The worst people in the entire world are old people. From now on they should be called by their rightful title: the Laziest Generation.

The New York Times’ Ashley Parker reports that Lindsey Graham is not the only sitting U.S. senator who doesn’t use email in the year 2015. John McCain and Chuck Schumer don’t either; Orrin Hatch uses it “not very much.” What’s worse is that these men are unashamed. “Maybe once every four months, I do one email,” Schumer told the Times with “evident relish.” This is the eye-roll of an entire generation.

Read the rest at New Republic.

5 tips for redesigning your website
From Netroots Foundation:

So, you hate your organization’s website and are desperate to redo it. Welcome to the club! In all of my work with nonprofit organizations I have encountered exactly one organization that was happy with their website. And that organization had just finished a redesign. Websites are one of those things that are really hard to get right—especially when you’re on a budget.

Embarking on a redesign can be exciting, overwhelming and treacherous. Here are six tips for getting it right.

Read the rest at Netroots Foundation.

5 things we learned by analysing lots and lots (and lots) of Facebook data
From Mobilisation Lab:

Last year, our friends at Crowdtangle offered to let MobLab dig through some of their aggregate data about the performance of individual posts on public pages to see if we could find anything interesting.

We jumped at the chance, looking through every post in the month of April from 572 different pages — 107,657 total posts — with an eye toward any interesting trends or takeaways we could find.

Read the rest at Mobilisation Lab.

In politics, a great e-mail list still trumps a buzzy social media account. And it’s not close.
From Washington Post:

What a political campaign would do, if it could, is send someone to your house to sit down with you and talk to you for an hour, get to know you, meet your kids, and convince you to go out and vote on the first Tuesday after the first Monday of the appropriate November.

Barring that, it loves at least knowing where you live, because from there it can figure out how often you vote and who you live with and, after cross-referencing with some databases neatly compiled by massive consumer research organizations, knows what you buy and how you think. (Within a certain, probably-smaller-than-you-think margin of error.)

Read the rest at Washington Post.

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What We Do

At Mandate
Media, we help
progressive
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

STRATEGY
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

TECHNOLOGY
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

MARKETING
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

ADVERTISING
We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.