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Politics + Technology
Social Seniors 5x More Likely to use #Facebook than #Twitter
From Social Times:

More than half of online adults in the U.S. aged 65 or over are now using Facebook, reveals a new study.

This compares to just 10 percent of seniors who are using Twitter.

Additionally, 63 percent of U.S. online adults aged 50-64 are also active on Facebook – more than five times that of Twitter (12 percent).

Twitter’s strongest demographic is the 18-29 age group, but it’s still dwarfed by Facebook and also Instagram in this vertical.

Read the rest at Social Times.

Better emails with limited resources
From New Organizing Institute:

Sometimes you just don’t have the time or resources to meticulously test your blast emails, but that doesn’t mean you can’t maximize your results with proven tactics.

Here are some simple tips that I think smaller, and medium sized campaigns and organizations can put in place, right now, to improve their blast emails.

  1. You have to make it matter. One of the biggest mistakes writers make is not relating the importance of what they are asking supporters to do.

Read the rest at New Organizing Institute.

Facebook Says Experiments Prove Ads on Its Site Can Spur Donations
From The New York Times:

Facebook conducted two experiments with Democratic Senate campaigns this year to see if advertisements on its site encouraged people to make political contributions.

The company says the results show it did. But because some of the processes the company used are opaque and because online fund-raising can be influenced by offline factors, a number of questions remain unanswered.

Read the rest at The New York Times.

Spotlight on refcodes
From ActBlue:

For all those refcode-happy committees, this feature’s for you! Now you search for a specific refcode on the Contribution Form statistics page.

There are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below:

secure.actblue.com/pages/CONTRIBUTION_FORM_NAME/statistics

To try out the new feature, just type in all or part of the refcode you want to see, and you’ll find only those refcodes that match your search.

Read the rest at ActBlue.

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What We Do

At Mandate
Media, we help
progressive
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

STRATEGY
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

TECHNOLOGY
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

MARKETING
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

ADVERTISING
We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.