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Mandate Media: Internet Strategy for People Changing the World
Politics + Technology
5 Tips for Nonprofits Considering a New Website
From echo:

Are you a nonprofit considering a new website?

Before you get overwhelmed with all the technical details, it is important to be sure you are grounded in the basic elements that will make your site effective in supporting your mission.

Here are five things to consider when kicking off the planning of a new site:

  1. Put the user first.
  2. Have clear and compelling content.
  3. Showcase your impact.
  4. Offer opportunities for other to help.
  5. Be social and mobile friendly.

Read the rest at echo.

Essential Politics: No more fundraising emails -- for a moment
From Los Angeles Times:

Our team decided to collect every last message in the the onslaught of solicitations over the final 48 hours of the third quarter. We analyzed the notes for what they suggest about the campaigns.

"Deadline," "help" and "immediately" were the most common terms.

We found staffers who received slightly different solicitations based on their ZIP Code. One of us was asked to give $1. The other got a $5 ask — even though every word in the note was identical.

Read the rest at Los Angeles Times.

Political donations, now through a Tweet
From Twitter:

When people have conversations about politics, they have them on Twitter. It’s what voters learn and share in these conversations that routinely motivates political action. That’s why we’re making it easier for Twitter users to actively support candidates and causes.

We’ve teamed up with Square to enable anyone in the US to make a donation directly to a US candidate through a Tweet, starting today. This is the fastest, easiest way to make an online donation, and the most effective way for campaigns to execute tailored digital fundraising, in real time, on the platform where Americans are already talking about the 2016 election and the issues they are passionate about.

Read the rest at Twitter.

Five tips for brands from #Twitter4Politics
From Twitter:

The Twitter DC team brought together 200 Washington insiders for the annual #Twitter4Politics event. The key insights that emerged from the event were simple but powerful. They were also applicable well beyond the Beltway for brands who want to build affinity and drive action.

Read the rest at Twitter.

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What We Do

At Mandate
Media, we help
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.