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Politics + Technology
McDonald’s discovers social media can backfire when people hate you
From Grist:

When McDonald’s tried to launch the #McDStories Twitter campaign, they clearly envisioned a bunch of fond memories from Big Mac lovers, interspersed with behind-the-scenes glimpses into the McDonald’s “food”-making process.

Read the rest at Grist.

Sharing on Social Networks – How Often is Too Often?
From Social Media Today:

Researchers from the Westchester University of Pennsylvania dig into how often we think is the right number or frequency to share content on Social networks, like Facebook, provide news and information on our business to our online friends.

Read the rest at Social Media Today.

Email Fundraising is Still King
From Inspiring Generosity:

People who donate by email give twice as much per donation than YouTube, Twitter, Facebook, and Stumbleupon.

Read the rest at Inspiring Generosity.

How to Virally Grow Your Facebook Fan Page
From Social Media Today:

Facebook introduced the "People Talking about This" metric a few months ago.

Initially, many were skeptical of how useful it would be.

As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing.

Read the rest at Social Media Today.

Read more from Politics + Technology.

Recent Work

Tammy Duckworth for Congress 2012Eileen Brady for Mayor 2012
John Douglass for Congress 2012Rick Larsen 2010
Brad Avakian for Congress 2012Ron Wyden 2010

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What We Do

At Mandate
Media, we help
progressive
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

STRATEGY
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

TECHNOLOGY
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

MARKETING
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

ADVERTISING
We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.