The next big thing in campaigns
Midterm elections are less than three months away, but there’s already a clear winner in 2014: digital advertising.
A leading ad research firm recently estimated that more than $270 million will be spent across the country this cycle on digital campaign efforts — an 1,825 percent increase from 2010, when the first generation of tablet computers was just hitting the market.
And just wait until 2016, when online political spending could top almost $1 billion and for the first time surpass newspapers, direct mail and telemarketing. Digital spending will still lag a long way behind TV, but it’s creeping closer to cable and radio budgets.
Read the rest at Politico.
Is Twitter ruining young press operatives?
From Campaigns & Elections:
In the rush to develop a strong social media presence, too many young operatives have lost sight of what actually moves persuadable voters.
Inside a campaign war room on a recent primary election night a young press operative announced in a town crier’s voice: “This is blowing up on Twitter right now.”
I actually wasn’t really there, but I’m willing to bet anything that it was a scene played out in many, if not all, of the campaign headquarters staffed with bright young flacks this cycle.
How can I be so certain? There have been countless times over the last couple of years when an email pops up on my phone from a campaign communications operative imploring me that immediate action must be taken because of a tweet from a staffer on an opposing campaign.
Read the rest at Campaigns & Elections.
Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites
Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen a particular lift: political sites on both the left and right.
As digital-native publishers have soared, media sites with a political bent are outpacing some viral competitors while picking up a few of their tricks along the way. Sites like Business Insider helped pioneer social media strategies, but outlets ranging from Glenn Beck's The Blaze to 38-year-old Mother Jones have been fast learners.
Read the rest at Mashable.
3 Common Email Marketing Pitfalls & How to Avoid Them
From K Street Cafe:
Famously referenced as the ‘cockroach of the Internet’ in David Carr’s recent New York Times piece, email newsletters are here to stay. In fact, despite the proliferation of social media and sophisticated news applications, e-newsletters are actually taking off at an unprecedented rate:
“Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos,” wrote Carr. “At a time when lots of news and information is whizzing by online, email newsletters — some free, some not — help us figure out what’s worth paying attention to.”
Upon reading Carr’s piece in the Times, the marketing professionals I know had one of two reactions: they were either jumping for joy or heaving a deep sigh of exasperation. It can be tough to navigate best practices, especially when the suggestions are vague and/or contradictory (e.g. use images, but not too many images). That said, some email marketing mistakes are largely avoidable, if the right actions are taken.
Read the rest at K Street Cafe.
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