Political Ads: The Best and Worst of 2014
From The Campaign Workshop:
Here is our list of the worst and best political ads of the year. You can also see my comments on the best and worst political ads of 2014 on C-Span’s Washington Journal.
I can’t say this is a non-partisan list, after all we are a Democratic political consulting firm. That said, we were not thrilled with all of the Democratic political ads we saw this year either.
Good creative matters more in political ads than it ever has before. This holds true regardless of political party affiliation. With all of the noise that is associated with political campaigns, there are very few good ideas, let alone good political ads, that actually stand out. Whether you are producing digital, mail, radio or television political ads — whether you are a Democrat or Republican — I think we can all agree that we need to strive for better and clearer messaging.
Read the rest at The Campaign Workshop.
More Voters Rely on Smartphones and Social Media
From Kst Cafe:
Virtually all of us are dependent on smartphones: if you take a moment to look up from your screen, you’ll probably see dozens of other people completely engrossed in their own.
In light of midterm elections today, a recent Pew Research poll highlighted in an article by The Hill revealed that voters are increasingly reliant on smartphones and social media to follow political parties, candidates and election news.
The poll, which surveyed 2,003 people from October 15-20, reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed. According to the article, the number of voters who responded as using their smartphones and those who are using social media has doubled and tripled respectively, compared to data from elections in 2010.
Read the rest at Kst Cafe.
How Progressive Groups Used Facebook to Check 2014 Voting Behavior
From Tech President:
Facebook ran its "voter megaphone" initiative in the United States Tuesday, letting users indicate whether they are voting and see similar messages from their friends, as our Micah Sifry has been covering in detail.
But what about the possibility of actually being able to verify that your Facebook friends have voted?
That is the functionality made possible through a tool in use over the past week in Oregon, Washington and Colorado. Built by developer Josh Cohen, it lets users check whether their Facebook friends in those states participated in early voting based on ballot data and send them a Facebook message.
Read the rest at Tech President.
They like me, they really like me
As he campaigned with frenzied energy along the Virginia coast on the Sunday before Election Day, with a growing sense that an historic upset was in reach, Ed Gillespie made a curious stop — at a Virginia Beach branch of Buffalo Wild Wings, the sports-bar chain.
The Republican Senate candidate wasn’t there to cheer on the Washington Redskins. He was there, amid the framed jerseys of NFL greats and giant-screen TVs, for the sake of Buffalo Wild Wings itself. His digital adviser had crunched the numbers: Buffalo Wild Wings was the second most common Facebook “like” for conservative-leaning independents within his social network — the same kinds of people whom Gillespie desperately needed to get to the polls.
Read the rest at Politico.
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