Wikipedia needs new leadership: Column
From USA Today:
Let me tell you about Wikipedians, who write and improve Wikipedia articles.
Wikipedians take this role – self-appointed, uncompensated, largely unrecognized – more seriously than you probably take your full-time job.
When your Congressman's staffer tried to whitewash a Wikipedia entry ahead of the election, erasing well-cited coverage of an illegal campaign contribution, Wikipedians noticed, undid the change, and shooed him away. That probably all happened while you were watching a 30 Rock rerun.
And when your daughter clicked Google's first link about the Pythagorean Theorem, arrived at Wikipedia, and finally really "got" how it worked – a Wikipedian wrote that article. The article was a collaboration, some Wikipedians knew the math, others knew how to communicate it and others just fixed typos.
Read the rest at USA Today.
Twitter and the transformation of democracy
From The Guardian:
The news that Twitter has taken the first steps towards a stock market flotation has triggered a predictable storm of speculation about the valuation of the company. How much is a corporation with 200 million monthly users actually worth? How does it compare with Facebook, with its billion users?
The answer is: nobody knows. But that doesn't matter because it's not the important question. Although Twitter and Facebook are categorised as social networking services, in fact they are as different as chalk and cheese. And, of the two, Twitter is more important in one respect: its impact on the arena in which societies discuss their political issues.
Read the rest at The Guardian.
Does Digital Media Advance the Political Process?
Between the massive shifts occurring today among marketers in the use of digital versus “traditional” media (i.e., television, radio, print) – and the associated questions of the relative effectiveness of each – one can’t help but wonder if the use of digital media in politics is actually advancing the political process.
It is certainly undeniable that digital media played a pivotal role in securing both the 2008 and 2012 elections for President Obama. The Obama campaign’s “Digital First” strategy, architected by David Plouffe, pioneered new ways of reaching and mobilizing voters based on a differentiated strategy. This approach contrasted with a Republican campaign built largely around reaching voters through traditional media.
Read the rest at Forbes.
Our growing team
Greg Buss has joined our team in our Portland office. Greg joins Mandate Media following a decade-long stint in Los Angeles where he served as Congressman Xavier Becerra's communications deputy, and most recently worked as business development supervisor at a leading global law firm. Early in his career, Greg helped Rep. Becerra lead the way as one of the first members of Congress to integrate social media into his communications strategy.
A native of Portland, Greg joins our team as a campaigns and advocacy strategist -- designing list-building strategies, writing emails that engage our clients' supporters and raise money, and more. He's also fluent in Spanish, and will be leading the way with our clients that need a bilingual component to their digital program.
We are excited to have him on board!
Read more from Politics + Technology.
Check out our design portfolio, awards, and client list.
Media, we help
strategy with technology.
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.
We'll help you find new supporters and convert them into activists and donors. We'll help you
talk directly to the voting public with ads that grab their attention.
However you're changing the world, we can help you win.
Get in touch and we'll show you how.