Election 2016: Political Ads Are About To Surge On Facebook And Your Phone
From International Business Times:
If you are already feeling overwhelmed by the incessant coverage of a presidential election that's still 15 months away, we have some bad news: It is about to get a lot worse, especially on your phones and in your social media feeds. After spending $159 million on digital advertising in 2012, candidates and their supporters will pour more than $1 billion into spots that will appear in voters’ Facebook feeds, smartphones and email in-boxes in 2016, media research firm Borrell Associates says.
The digital surge is part of a 20 percent increase in ad spending Borrell anticipates for 2016, bringing the projected grand spending total to $11.4 billion. “This is the year digital spending moves from asterisk to contender as a political advertising media choice,” writes the report’s principal author, Kip Cassino. “From 2016, its share will only grow -- mostly at the expense of broadcast TV.”
Read the rest at International Business Times.
Social Sharing 201: Facebook
We’ve shared lots of best practices on the blog (check out our best practices tag for proof!). But for this post, we wanted to put all of our best Facebook advice in one place–and add in some new best practices, for folks who’ve been following along the whole time. We’ve compiled a master list of what we’ve learned from running comprehensive tests about what works to drive greater engagement from social sharing on Facebook, and what falls flat. All of the results included here are from tests that had statistically-significant results.
Here’s what we’ve learned.
Read the rest at ShareProgress.
How Nonprofits Can Increase Engagement Through Gamification
From Huffington Post:
If you work at a nonprofit organization, you know it can be tough to engage your supporter base. Even though the work you're doing to save the world is critically important, it's hard to compete for people's attention. This is particularly true for engaging supporters online, when you're up against Tumblr blogs of adorable animals, playing Candy Crush Saga, and watching the latest TV episodes on Hulu.
Fortunately, there are ways out there to increase supporter engagement — and a particularly powerful one is gamification.
What is Gamification? Gamification is the process of taking tactics often used in games and applying them to serious activities. Games do a great job of engaging people — the idea of gamification is to capture that appeal and use it to make non-game activities more interesting and fun for users.
Read the rest at Huffington Post.
How to tell whether a Twitter user is pro-choice or pro-life without reading any of their tweets
By analyzing more than 100,000 tweets published throughout this heated debate, we’ve identified how the movement spread, initially through the feminist and conservative communities and then to a dense cluster of users labeling themselves as #Gamergate. Additionally, we show how we can accurately infer a user’s views on abortion using their connections to other users—without ever reading their tweets or profile.
Read the rest at Quartz.
Read more from Politics + Technology.
Check out our design portfolio, awards, and client list.
Media, we help
strategy with technology.
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.
We'll help you find new supporters and convert them into activists and donors. We'll help you
talk directly to the voting public with ads that grab their attention.
However you're changing the world, we can help you win.
Get in touch and we'll show you how.