Facebook Says Experiments Prove Ads on Its Site Can Spur Donations
From The New York Times:
Facebook conducted two experiments with Democratic Senate campaigns this year to see if advertisements on its site encouraged people to make political contributions.
The company says the results show it did. But because some of the processes the company used are opaque and because online fund-raising can be influenced by offline factors, a number of questions remain unanswered.
Read the rest at The New York Times.
Spotlight on refcodes
For all those refcode-happy committees, this feature’s for you! Now you search for a specific refcode on the Contribution Form statistics page.
There are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below:
To try out the new feature, just type in all or part of the refcode you want to see, and you’ll find only those refcodes that match your search.
Read the rest at ActBlue.
Tweeting in English and Spanish: Do’s and Don’ts
Tweeting in English and Spanish? Here are some quick tips to help you avoid all-too-common pitfalls:
DO know your audience. The best way to know your audience is to be part of their community. And when that happens, Twitter is an excellent platform to engage with people and organizations in the language that works best for them.
Remember: just because someone’s background includes a Spanish-speaking country or they speak Spanish, it doesn’t mean Spanish is their preferred language for Twitter or news content. For instance, if you assume that you must tweet in Spanish if you want to reach Latinos, you may not get you the results you are looking for.
Read the rest at epolitics.
5 Digital Priorities for Your Organization in 2015
From Echo & Co.:
It may not be Dick Clark official, but it’s true nonetheless: 2015 is upon us. With it comes new budget cycles, fundraising goals, and election countdowns. As you look to what your organization should be doing online in 2015, consider these five crucial arenas where you can immediately make an impact:
- Responsive design is now a requirement. In 2014 mobile internet usage exceeded desktop for the first time. Around 17% of donations on Giving Tuesday came from mobile devices.
Read the rest at Echo & Co..
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