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Mandate Media: Internet Strategy for People Changing the World
Politics + Technology
How to launch your organization online
From Netroots Foundation:

It’s spring, and it’s the season of new growth and renewal! Whether you’re a rather famous political leader running for President, or a future Executive Director launching a brand new organization, here’s some tips to make it a successful one.

The phase between “thinking about it” and launching is crucial. What you do now can give you the boost you need for a successful launch.

  1. Your list is the heart muscle of your organization. So strengthen and build it as much as you can before you launch.

I’m talking about your list of donors, prospects, volunteers and supporters.

Even if you’re starting from scratch, you have a list: your friends, family, coworkers etc. Now is the time to be combing through stacks of business cards and inputting the info, getting your personal email address book, work email address book, and your cellphone contacts all synched. You’ll wind up using at least parts of this list for your announcement email (filter out the people who wouldn’t be interested), and also potentially for initial fundraising call time sessions to fund your organization.

Read the rest at Netroots Foundation.

How the internet is changing politics
From Change.org:

Ahead of the UK’s 2015 General Election, we asked our users who they planned to vote for, what the most important election issues are and how they think politicians and the electorate could connect with each other more effectively.

What did we find?

7 million people are using Change.org in the UK - starting a two-way dialogue with decision makers on the issues that matter to them and winning an average of 10 victories a week.

Read the rest at Change.org.

9 Things To Do After A Donor Donates
From Care2:

Acquiring a new donor is just the start. Developing long-term donors who contribute year-after-year should be the goal of any fundraiser. Donor acquisition takes a lot of work.

What can you do to improve your donor retention rate? Consider these nine ideas:

Say thank you. A “thank you” is one of the easiest things you can do, but it’s often forgotten. People remember thank yous, especially if they’re personalized and inventive. Just watch how the ONE organization thanked its volunteers and supporters.

Celebrate donors as they give. Use social and other platforms to thank them publicly and to welcome them to your organization’s community. Don’t forget to include top donors in annual reports—they look for their names, so mention them.

Read the rest at Care2.

Online Fundraising Best Practices: Maximizing Your Digital Donations
From epolitics:

The first and most important principle for online fundraising for non-profits and political campaigns: You must ask! Most people are not going to wake up this morning and think to themselves, today they should give to your campaign or organization. You need to go out and ask them to give. But this doesn’t mean you should overdo it — it’s better to send a strong fundraiser once in awhile rather than bug your most dedicated supporters every day until they tune out. But don’t go years without asking, either. (Note the rules may be a little different if you’re a campaign right before election day, where burnout is less of an issue.)

Read the rest at epolitics.

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What We Do

At Mandate
Media, we help
progressive
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

STRATEGY
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

TECHNOLOGY
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

MARKETING
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

ADVERTISING
We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.