Best Practice: Sharing a petition? Be direct with your Facebook title.
From Share Progress:
What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content. For example, the headline “How much does most powerful fashion editor earn per year?” creates a curiosity gap to click and find out the answer. (Spoiler: Anna Wintour of Vogue earns $2 million annually.)
You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.
When asking people to sign a petition, titles with a direct call to action outperform those using a curiosity gap.
When CREDO Action created a petition to stop the sale of the Tribune Company to the Koch Brothers, they tested two Facebook titles to see which version would garner the most signers: “The Kochs Are Trying To Buy The Media” and “Sign the petition: The Kochs Are Trying To Buy The Media”
The direct title with “Sign the Petition” got 43% more people to click the link and sign the petition than the title without it.
Read the rest at Share Progress.
After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post
Do you know how to craft the perfect Facebook post?
Being on the Facebook News Feed has become as hard as being on Google’s first page.
The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content.
TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said…
“We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is extended in the News Feed.”
Now, let’s take a look at these different items TrackMaven is calling the nuts and bolts of the perfect Facebook post:
Read the rest at Socialmouths.
Social Advocacy and Politics: Which Party Rules Twitter?
From Social Media Today:
I knew there was a reason I love Twitter. According to a new study by Quantcast, Twitter users are more likely to be politically active and Democrat. And given what I do for my day job, it makes sense that I have gravitated there.
Quantcast also found that Facebook users are no more likely to a Democrat or Republican. They are no more likely than the norm to be politically active or not. But since almost every American is Facebook, we would not expect Facebook users to deviate from the population proportions.
The study also found that people who use other major social media sites are less likely to be politically active than the norm (reddit, Instagram, YouTube, Google+ & Pinterest). For some of these networks, I would suggest that they skew younger and younger people are less likely to vote (especially those under voting age). And that accounts for the lower political activity levels.
Read the rest at Social Media Today.
Are You Keeping Up With Social Media Trends?
We know that social media is discussed at every tech conference, in every workshop, and within nonprofit organizations, but no matter how much we talk about it, the trends are always shifting, changing, and growing.
It's important to keep up with the updates, and make sure you're utilizing social media the best you can for your organization. It's also critical to remember that what works for one organization may not be the right practices for you.
We took a look at the social media marketing trends for 2014 from Social Media Examiner, and found a really great infographic to go along with it.
Here are a few key points from the infographic that you should note:
Infographics and Internet memes are still performing well. If you're using these visuals, it's important to make sure that they're engaging, relevant to your area of expertise, and factchecked. Please do not cat memes just because you know they are popular. If they have no connection to your issue or your content, you will end up making your organization look silly.
Read the rest at Frogloop.
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