The Political Startups Rocky Road
From Campaigns & Elections:
People think launching a campaign startup in Washington, D.C. is easy.
It’s where the money is, after all. And most national spending decisions are made in buildings along K Street or around the U.S. Capitol. So it’s easy to just lease some office space, hang a shingle, and get a piece of the $6 billion being spent on winning elections. Wrong—sort of.
I speak from experience. I launched a political startup in D.C., and some of the challenges we encountered thanks to our geography are obvious only in hindsight. So what follows is some food for thought for anyone thinking about launching their own startup and struggling with where to do it.
Where’s the Action?
This is the first critical question you must ask. We’re designing and developing a startup called VoteRaise, a platform to apply crowdfunding to campaign finance. While a great deal of fundraising, and all of federal compliance, needs to be done in Washington, most campaigning doesn’t actually happen in D.C. It happens in the rest of the country.
Anyone working on a campaign is going to be in the lawmaker’s district or state most of the time, not in D.C., especially if they’re a challenger. Consequently, it takes a lot of effort to connect with people currently staffing campaigns, and face-to-face meetings are usually not possible. And there aren’t many events focused on politics, campaigning, and technology.
Read the rest at Campaigns & Elections.
Testing a way for you to make purchases on Twitter
From Twitter Blog:
Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.
This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. We’re not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.
In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.
Read the rest at Twitter Blog.
5 Ways Nonprofit Can Reach Millennials
Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.
Text, don't call! 52% of millennials would rather have conversations via text than on the phone. Make an effort to capture the mobile phone numbers of your constituents, and get their permission to reach out by text message.
Make your brand accessible. Does your organization advertise in the most optimum spaces? 38% of millennials said that brands are more accessible and trustworthy when they use social media ads vs. traditional ads. Find out where your audience is. Are they on Instagram? Facebook? Twitter? Do they prefer Tumblr or LinkedIn? Engage with them on the channels and platforms where they're at. On average, they're checking their smartphones 43 times per day.
Read the rest at Frogloop.
6 Questions to Ask Yourself Before Hitting “Post” or “Tweet”
From K Street Cafe:
Who is this post designed to reach?
Sure, keeping audiences in mind is common sense, but taking the time to review every post through this lens is an important exercise. When we’re writing posts constantly for clients, it’s important to take a step back and make sure everything we do is clearly targeted.
What do I want someone to do after reading?
Not every post should be a call to action. Sometimes we’ll want to craft a post that users would be excited to share with their network. Typically these include photos and facts. We might also want to spark a conversation, or even just have our followers digest a point.
Is this a post I’d engage with?
While audiences react to messages differently, the way people interact, engage and share on social media quite often transcends age or background. If a post is so uninspiring that we wouldn’t give it a second thought, we go back to the drawing board.
Read the rest at K Street Cafe.
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