Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites
Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen a particular lift: political sites on both the left and right.
As digital-native publishers have soared, media sites with a political bent are outpacing some viral competitors while picking up a few of their tricks along the way. Sites like Business Insider helped pioneer social media strategies, but outlets ranging from Glenn Beck's The Blaze to 38-year-old Mother Jones have been fast learners.
Read the rest at Mashable.
3 Common Email Marketing Pitfalls & How to Avoid Them
From K Street Cafe:
Famously referenced as the ‘cockroach of the Internet’ in David Carr’s recent New York Times piece, email newsletters are here to stay. In fact, despite the proliferation of social media and sophisticated news applications, e-newsletters are actually taking off at an unprecedented rate:
“Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos,” wrote Carr. “At a time when lots of news and information is whizzing by online, email newsletters — some free, some not — help us figure out what’s worth paying attention to.”
Upon reading Carr’s piece in the Times, the marketing professionals I know had one of two reactions: they were either jumping for joy or heaving a deep sigh of exasperation. It can be tough to navigate best practices, especially when the suggestions are vague and/or contradictory (e.g. use images, but not too many images). That said, some email marketing mistakes are largely avoidable, if the right actions are taken.
Read the rest at K Street Cafe.
What Political Tools & Technology CAN’T Do
Here’s a great reminder from a tweetchat hosted by the National Democratic Institute’s political parties team today: political technology can help a campaign or an organization do a lot, but it’s not magic. If you don’t have the right candidate or the right ideas, no amount of technological savvy can save you. The tools amplify traditional political strengths, not replace them!
For one example, think about data-driven grassroots organizing, which was key to Obama’s 2008 and 2012 victories as well as other political success stories from Terry McAuliffe to Thad Cochran. But when I talk with veteran field staff, they’ll often say that even the best grassroots outreach is good for maybe 3% at the polls. If your candidate is close, 3% will put you over the top. But if you’re down by 20 points, even the most sophisticated voter outreach driven by the best data modeling imaginable won’t win the day.
Read the rest at epolitics.
A Purchased List is a Dead List
From Mail Chimp Blog:
As a permission-based email service provider, MailChimp doesn’t allow users to send to purchased, rented, scraped, or stolen lists of email addresses. Why? Well, much like Lloyd Dobbler, we don’t want to process anything sold or bought. It’s annoying to the humans on the other end of those purchased lists who haven’t asked to be part of your marketing. And above all, it’s illegal.
But here’s another reason to stay away from purchased lists: They’re as good as dead. When you send to one, it’s crickets out there.
Let’s go to the historical training data from Omnivore, MailChimp’s anti-abuse system.
Read the rest at Mail Chimp Blog.
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