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Mandate Media: Digital Strategy for People Changing the World
Politics + Technology
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You're a lover, not a fighter; a writer, not a hater. You've got a love of the written word, especially the way it can motivate people to stand up and take action. Do you want to change the world by working on campaigns all over the country -- while living in Portland? If so, this is the job for you. We're looking for a Senior Strategist who is smart, happy, and creative to join our team. Click to get all the details.

Official: Google to roll out Expanded Text Ads for all devices
From Search Engine Land:

Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.

With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will look uniform across devices. Expanded text ads will be eligible to run across all devices and will be optimized for smartphones.

“These upgrades help your ads work harder across screens, especially for the on-the-go mobile consumer that wants to know exactly what you offer before tapping into your website,” said Google’s Senior Vice President, Ads and Commerce, Sridhar Ramaswamy, in a blog post announcing this and other news from Google Performance Summit on Tuesday.

Read the rest at Search Engine Land.

How Political Ads and Video Content Influence Voter Opinion
From Think with Google:

There are so many major moments that lead up to Election Day: debates, caucuses, primaries. But the moments that matter most won’t make major headlines. They’ll happen quietly and quickly in micro-moments, when undecided voters become decided voters, often by going online.

Voter decisions used to be made in living rooms, in front of televisions. Today, they're increasingly made in micro-moments, on mobile devices. Election micro-moments happen when voters turn to a device to learn about a candidate, event, or issue. Today's voters want a quick way to catch up on the latest elections buzz and they've found it in online video. Since April 2015, people have watched more than 110 million hours of candidate- and issues-related content on YouTube. That's 100X the amount of time it would take to watch all content ever aired on CNN, C-Span, MSNBC, and Fox News combined. Whether voters are looking for a debate sound bite, instructions on how to vote, or Stephen Colbert's latest burn, they turn to YouTube.

Read the rest at Think with Google.

How YouTube is shaping the 2016 presidential election
From Washington Post:

In the years since Sarah Palin’s sound bites and the “Obama girl” cemented 2008 as America’s first “YouTube election,” the world’s most popular video site has proven even more spellbinding — and powerful — than political campaigns ever imagined.

In January, a political ad — actually, three — ranked among YouTube's 10 most-watched ads for the first time in history, delivering millions more views to campaigns than to the best commercials corporate America had to offer.

And in the early caucus and primary states of Iowa, New Hampshire, South Carolina and Nevada, the streaming giant's open pool of reserved ad time did something it had never done: It sold out, a sign that candidates yearned so deeply to reach voters’ cell phones that they wanted to snatch up every YouTube second money could buy.

Read the rest at Washington Post.

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What We Do

At Mandate
Media, we help
progressive
political campaigns,
nonprofits, and
businesses integrate
strategy with technology.

STRATEGY
As your coach and consultant, we'll work with you to develop an online program that integrates with your overall strategy.

TECHNOLOGY
We'll build you a website that's easy to manage, customized to your needs, and plugged in to your other tools.

MARKETING
Email broadcasting, social media, and the blogosphere - we'll help you shape the media environment and create buzz.

ADVERTISING
We'll help you find new supporters and convert them into activists and donors. We'll help you talk directly to the voting public with ads that grab their attention.

However you're changing the world, we can help you win.

Get in touch and we'll show you how.