McDonald’s discovers social media can backfire when people hate you
From Grist:
When McDonald’s tried to launch the #McDStories Twitter campaign, they clearly envisioned a bunch of fond memories from Big Mac lovers, interspersed with behind-the-scenes glimpses into the McDonald’s “food”-making process. Sharing on Social Networks – How Often is Too Often?
From Social Media Today:
Researchers from the Westchester University of Pennsylvania dig into how often we think is the right number or frequency to share content on Social networks, like Facebook, provide news and information on our business to our online friends. Email Fundraising is Still King
From Inspiring Generosity:
People who donate by email give twice as much per donation than YouTube, Twitter, Facebook, and Stumbleupon. How to Virally Grow Your Facebook Fan Page
From Social Media Today:
Facebook introduced the "People Talking about This" metric a few months ago. Initially, many were skeptical of how useful it would be. As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing. Read more from Politics + Technology.
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