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Mandate Media: Internet Strategy for People Changing the World

Advertising

Advertising online, you'll be able to narrowly target new audiences by demographics, geography, or issue interest area – and you’re able to tweak the creative in real-time, as performance data rolls in and as news events create opportunities.

  • For campaigns, online advertising has become a very cost-effective way to find new supporters, donors, and volunteers – as well as a meaningful part of the media mix for reaching voters before election day.

  • For elected officials, online advertising is a cost-effective way to communicate with constituents about town halls, public meetings, and constituent services. Online ads can also be executed on a much shorter timeline than "snail mail" communications.

  • For nonprofits, online advertising helps you zero in on exactly the right people - those who share your values and are interested in your cause - to identify new supporters, volunteers, and donors. We can also help you win a Google Grant; free search ads for nonprofits.

What we do

We develop the strategy, produce the creative, target the ads, place the bids, optimize the buy, and report the results. We’ll actively manage your online advertising every day – making sure that you’re getting the best results possible for your limited resources.

More and more, advertisers are going online to supplement broadcast ads and direct mail. Using online ads as part of your media mix, you'll be able to communicate with today's audience - that often ignores direct mail, skips TV ads, and may live in places unreachable at the doorstep.

Samples

Facebook



YouTube

Google Search Network



Google Display Network


Strategy | Technology | Marketing | Advertising