Carpenters Union using email and txt-ing to mobilize members
The Business Journal reports that the carpenters union for Seattle and Portland are using text-messaging and email to mobilize their folks before some big contract negotiations.
The Pacific Northwest Regional Council of Carpenters is text-messaging and e-mailing to gather input from and communicate to members. It has also recruited about 550 campaign captains to connect with peers at job sites.
Why text messaging? Because they're on the job site - where cell phones are king, not laptops.
With cell phones now as ubiquitous as hammers on carpenters' tool belts, the union has used text messaging to bring campaign captains together for meetings. As negotiations progress, the union might use text-messaging to send out updates, ask for input on specific contract proposals, and notify members about job-site rallies.
And of course, a key strategic goal is reaching younger members - who haven't experienced this before:
"It will be about the money when it comes down to the contract," he said, "but we have to address the fundamentals."
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