The new strategy: give up control, guide the conversation, build your base
In this month's Fast Company magazine, Mathew Gross - internet guru for Howard Dean and John Edwards - describes the evolving strategy of political campaigns in the internet age.
"In the television era of politics, the instinct was very much to control the message, to get the perfect sound bite. With the Internet, I think you have to release control as you do in a conversation.
Spot on, man.
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