Marketing to the Millennial Generation
In a past life, I worked for a college - trying to figure out how to use this new-fangled technology to market to and recruit among high school students. Teenagers. Millennials. Got pretty well-known for my work there, actually.
Well, someone remembered, and I just did an interview with the E-Commerce Times. Much of that discussion actually has implications for politics:
"The key thing to recognize when marketing to this generation is that it has seen more marketing, more advertising, more hype starting at a younger age and in a more pervasive way than any other generation," Kari Chisholm, president of Mandate Media in Portland, Ore., told the E-Commerce Times.
As I'm always telling our clients and friends, authenticity is critical.
If you can't hype this generation, what do you do? "You have to be authentic," Chisholm asserted. ...
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