Want attention? Be controversial.
By Kari Chisholm:
An op-ed by Karl Rove in the Wall Street Journal is mostly of the banal "gee, the internet is changing politics" variety.
But it does help illustrate one important point: If you want to "go viral", if you want to get lots of people talking about and joining your campaign, it's important to be controversial - even strident.
While the first instinct of many candidate and campaigns is to play it safe, the ones that strike a chord are the ones that are willing to stake out strong positions, state them clearly and boldly, and find creative ways to push those messages out to the public -- and do all of that quickly.
Of course, a strident approach can alienate big chunks of the electorate. The challenge is striking the balance between resonating with a core of activist supporters and the broader electorate.
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