In a study funded by the Pew Trusts, researchers have identified common characteristics found in campaign websites for Governor, US Senator, and US House. The top five?
- Substantive documentation on candidate positions and policies. Over 80%.
- Web mobilization features, like letter-to-the-editor engines, friend-to-friend e-cards, and downloadable bumper stickers, lawnsigns, etc. Around 20%.
- Online donations. 69% of Senate candidates, 61% of Governor candidates, and 49% of House candidates.
- Moving past brochure-ware to interactive features like volunteer sign-up, email list signups, online donations, message boards, etc. Over 80%.
- Links to other political websites that allow interested citizens to surf to related candidates, organizations, and issue advocates. Over 85%.
This item was originally posted at MandateMedia.com on June 22, 2003.
Posted on June 22, 2003 in the big question | See full archives
Tweet this!
