Home | Menu | Contact Us
Mandate Media Logo
Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

Trippi: Why he's joined Edwards

By None:

Talking to Mother Jones magazine, the architect of the revolutionary Howard Dean campaign explains why he's decided to join the John Edwards for President campaign -- and, no surprise, much of the answer has to do with technology.

He's also impressed by Edwards' effort to build a community of voters that would offer policy feedback and support well after Edwards is elected—something Dean was also interested in, he said, but never got to implement.

Of course, it's his analysis of how much more mature the 2008 cycle is technologically that's really compelling.

"By the end of 2008, I think people will look back at the Dean campaign and say, 'Wow, it was so primitive, it was so yesterday,'" Trippi said. "I still think any of these campaigns are capable of just blowing the doors off and transforming our politics, and that's really likely to happen in 2008."

The campaign landscape on the Web has become much more competitive since 2004, when Dean had the virtual space mostly to himself, but also more volatile in ways that dark horse candidates can harness for quick and dramatic gain, Trippi asserted. "I really believe this: I think we are in a situation where one of these candidates could say something in a debate, or in a major address, or in a response to something that President Bush says, and all of a sudden, on that day, a million Americans decide, 'I'm going to sign up for him.'" He added: "That never would have happened in 2004; (the Web) wasn't mature enough."

Pretty much. Yeah.