Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers.
Twitter is rolling out the self-serve ad platform it's been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams. ...
CEO Dick Costolo noted that opening up the self-serve platform is a key development for Twitter in a potential banner year when the company is also focused on reaching the market for its political ad products and scaling its international ad offerings.
Email is a numbers game. With competition for attention becoming more of a challenge every day, paying attention to the details and best practices matters more and more. Here are a few key tips from Samuel Mesquita, an expert email copy writer who spent years at ActionAid in the UK.
You gave in. You set up a twitter account for your business and have been posting religiously for the past few months. You start to notice that all your hard work does not seem to be paying off. Your followers are not growing and you are not getting any extra business from your all those tweets you worked so hard to put together. Here are a few reasons why it might be you.
We all know that people are using Facebook every day for keeping up with their friends -- sharing pictures, statuses, and little finds from across the Internet. But it turns out that for the most hardcore Facebook users, the platform is more than social -- it's political.
We often ask people for $3 because we believe as many people as possible should take ownership of the political process. It's easy to understand why that might not compute to the guy doing a lot of the selling for a party bought and sold by special interests.
Since we launched the Two-Term Fund, more than 40,000 people have stepped up and chipped in an average of $40 each.
This new finding from a study by Facebook Page analytics company EdgeRank Checker could help Page owners avoid cutting short the lifetimes of their posts and overshadowing them with new content.
Engagement with your audience is one of great advantages of social media marketing, but creating meaningfuland advantageous conversations is as much an art as it is a science. Engagement increases brand loyalty and public conversations can serve as free advertising.
When McDonald’s tried to launch the #McDStories Twitter campaign, they clearly envisioned a bunch of fond memories from Big Mac lovers, interspersed with behind-the-scenes glimpses into the McDonald’s “food”-making process.
Researchers from the Westchester University of Pennsylvania dig into how often we think is the right number or frequency to share content on Social networks, like Facebook, provide news and information on our business to our online friends.
People who donate by email give twice as much per donation than YouTube, Twitter, Facebook, and Stumbleupon.
Facebook introduced the "People Talking about This" metric a few months ago.
Initially, many were skeptical of how useful it would be.
As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing.
All communities have a heart beat. Your organization is the left ventricle, the community is the right ventricle. If you stop pumping, guess what happens?
Here are some tips on how to influence the conversation on Twitter.
From candidate ads to pundit debates, speeches from the White House to impassioned pleas from the American heartland, this year’s most-viewed political videos show us that a message that resonates can come from anywhere -- and anyone.
As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. Check out the infographic.
Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience.
The Annenberg Public Policy Center is about to launch a new online political video fact-checking fusillade in the new year. The Center has a preview page where you can already view some of its hilarious handiwork. Instead of somber text-filled columns, staff from the center use humor and parody as they narrate the videos that the team judge to be the most egregious violations of the facts, or the most manipulative, over-the-top efforts to sway public opinion.
Timeline gives you an easy way to rediscover the things you shared, and collect your most important moments. It also lets you share new experiences, like the music you listen to or the miles you run. Starting today, timeline is now available everywhere.
Facebook begins showing its Sponsored Stories ad units in the site-wide Ticker of real-time social activity stories. This will open lucrative new ad inventory, including placements on the home page. While they are are paid ads, Sponsored Stories display the activity of friends or Pages users Like so they’re typically less annoying than standard ads. Still, the commingling of these commercials with content could offend users not expecting ads to escape their cage in the lower right sidebar.
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