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Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

We're hiring!

Are you that person that everyone you know turns to for help with Microsoft Excel? Do you want to change the world by working on campaigns all over the country -- while living in Portland? If so, this is the job for you.

We're looking for a Data & Analytics Associate who is smart, happy, and detail-oriented to join our team. Click to get all the details.

Welcome Callie!

Mandate Media keeps on growing! Welcome to our newest strategist, Callie Rice Wine. Previously, she managed a global outreach program for the International Alliance for Responsible Drinking, with a particular emphasis on responsible digital marketing and anti-drunk driving programs in emerging economies. In the wake of the 2016 election, Callie founded the political engagement start-up CouchActivism.org. Welcome to the team!

Welcome Saba!

We're excited to welcome our new strategic associate, Saba Saleem, to the Mandate Media team!

Saba works at the intersection of process and product, ensuring timely delivery and quality assurance for our clients' social media, emails, and website updates. Coming from a family of public service, Saba has worked with the Nonprofit Association of Oregon and Multnomah County, and has volunteered with Multnomah County Libraries, Start Making A Reader Today (SMART), Adventist Health, and Student Leaders for Service (SLS). Welcome Saba!

Welcome Julie!

A big Mandate Media welcome to Julie Taylor-Gomia. She's our new digital advertising strategist, using paid media to build big audiences that will happily engage with our clients. Passionate about progressive politics, she will add her deep experience in retail digital strategy and e-commerce to our strategic approaches for our campaign clients.

ActBlue: ActBlue 2017 in Review

In 2017, small-dollar donors around the country stood up to the hateful, dangerous actions of Trump and the GOP by diving into advocacy and activism. We still have more work to do, but these supporters showed us just how much grassroots movements can achieve. In a tumultuous year, their power was truly a bright spot.

Welcome back Ben!

We are pleased to welcome Ben DuPree back to the Mandate Media team! Ben was part of our team in 2012-13. Previously, he served the communications staff for Jeff Merkley's historic 2008 Senate race, and in 2010, he was spokesman and deputy campaign manager for Senator Ron Wyden's re-election effort. He's also worked for OLCV and Labor Commissioner Brad Avakian. Welcome back, Ben!

Welcome Chelsie to the Mandate Media team!

Welcome to the newest member of the Mandate Media team, Chelsie Kinney! Chelsie comes to us from the nonprofit sector. As our executive assistant, she makes sure that Kari and our entire team is operating at peak performance and serving our clients well.

Meet Craig!

Say hello to the newest member of the Mandate Media team: Craig Dorfman has been a bestselling author, a journalist, an English and Math teacher, and a rock drummer. Now, he's a digital strategist ready to win in 2018. Let's go!

Medium: I’m calling bullshit on the political consulting super firms who say they “do digital, too”

RIGHT ON. >>> "You can’t just hire two kids out of college and say you have a digital department. You don’t. Digital isn’t just intense — it’s complex. You’d have to have a full design department and video capabilities and data and project managers and advertising experts and oh, strategists who live and breathe digital because it changes literally overnight. Otherwise, you’re missing the point."

Search Engine Land: Official: Google to roll out Expanded Text Ads for all devices

Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will look uniform across devices. Expanded text ads will be eligible to run across all devices and will be optimized for smartphones. “These upgrades help your ads work harder across screens, especially for the on-the-go mobile consumer that wants to know exactly what you offer before tapping into your website,” said Google’s Senior Vice President, Ads and Commerce, Sridhar Ramaswamy, in a blog post announcing this and other news from Google Performance Summit on Tuesday.

Think with Google: How Political Ads and Video Content Influence Voter Opinion

There are so many major moments that lead up to Election Day: debates, caucuses, primaries. But the moments that matter most won’t make major headlines. They’ll happen quietly and quickly in micro-moments, when undecided voters become decided voters, often by going online. Voter decisions used to be made in living rooms, in front of televisions. Today, they're increasingly made in micro-moments, on mobile devices. Election micro-moments happen when voters turn to a device to learn about a candidate, event, or issue. Today's voters want a quick way to catch up on the latest elections buzz and they've found it in online video. Since April 2015, people have watched more than 110 million hours of candidate- and issues-related content on YouTube. That's 100X the amount of time it would take to watch all content ever aired on CNN, C-Span, MSNBC, and Fox News combined. Whether voters are looking for a debate sound bite, instructions on how to vote, or Stephen Colbert's latest burn, they turn to YouTube.

Washington Post: How YouTube is shaping the 2016 presidential election

In the years since Sarah Palin’s sound bites and the “Obama girl” cemented 2008 as America’s first “YouTube election,” the world’s most popular video site has proven even more spellbinding — and powerful — than political campaigns ever imagined. In January, a political ad — actually, three — ranked among YouTube's 10 most-watched ads for the first time in history, delivering millions more views to campaigns than to the best commercials corporate America had to offer. And in the early caucus and primary states of Iowa, New Hampshire, South Carolina and Nevada, the streaming giant's open pool of reserved ad time did something it had never done: It sold out, a sign that candidates yearned so deeply to reach voters’ cell phones that they wanted to snatch up every YouTube second money could buy.

So, about that "off year"...

Some call the odd-numbered years "off-years" for politics, but that's not how we see it.

We spent 2015 building big email lists and beautiful websites, launching game-changing campaigns, and raising a bunch of money by helping our clients find their voice and tell their stories. 2015 was our most productive "off year" yet, and we can't wait to turn all that sweat into big wins in November!

Meet our new team member

We're super excited to welcome our new data and analytics guru, Tammy Lee, to the Mandate Media team!

Tammy Lee crunches numbers and eats big data sets for lunch. Tammy recently earned a PhD in environmental sciences from WSU, where she studied how communities of plankton respond to external stimuli. Don't think about it too hard, but that's surprisingly related to helping our clients multiply and mobilize their audience of grassroots supporters. Welcome, Tammy!

International Business Times: Election 2016: Political Ads Are About To Surge On Facebook And Your Phone

If you are already feeling overwhelmed by the incessant coverage of a presidential election that's still 15 months away, we have some bad news: It is about to get a lot worse, especially on your phones and in your social media feeds. After spending $159 million on digital advertising in 2012, candidates and their supporters will pour more than $1 billion into spots that will appear in voters’ Facebook feeds, smartphones and email in-boxes in 2016, media research firm Borrell Associates says. The digital surge is part of a 20 percent increase in ad spending Borrell anticipates for 2016, bringing the projected grand spending total to $11.4 billion. “This is the year digital spending moves from asterisk to contender as a political advertising media choice,” writes the report’s principal author, Kip Cassino. “From 2016, its share will only grow -- mostly at the expense of broadcast TV.”

ShareProgress: Social Sharing 201: Facebook

We’ve shared lots of best practices on the blog (check out our best practices tag for proof!). But for this post, we wanted to put all of our best Facebook advice in one place–and add in some new best practices, for folks who’ve been following along the whole time. We’ve compiled a master list of what we’ve learned from running comprehensive tests about what works to drive greater engagement from social sharing on Facebook, and what falls flat. All of the results included here are from tests that had statistically-significant results. Here’s what we’ve learned.

Huffington Post: How Nonprofits Can Increase Engagement Through Gamification

If you work at a nonprofit organization, you know it can be tough to engage your supporter base. Even though the work you're doing to save the world is critically important, it's hard to compete for people's attention. This is particularly true for engaging supporters online, when you're up against Tumblr blogs of adorable animals, playing Candy Crush Saga, and watching the latest TV episodes on Hulu. Fortunately, there are ways out there to increase supporter engagement — and a particularly powerful one is gamification. What is Gamification? Gamification is the process of taking tactics often used in games and applying them to serious activities. Games do a great job of engaging people — the idea of gamification is to capture that appeal and use it to make non-game activities more interesting and fun for users.

Quartz: How to tell whether a Twitter user is pro-choice or pro-life without reading any of their tweets

By analyzing more than 100,000 tweets published throughout this heated debate, we’ve identified how the movement spread, initially through the feminist and conservative communities and then to a dense cluster of users labeling themselves as #Gamergate. Additionally, we show how we can accurately infer a user’s views on abortion using their connections to other users—without ever reading their tweets or profile.

Wired: Sorry Snapchat, but you're not winning this election

EVERY ELECTION SEASON has its shiny new toy, and this year, Snapchat is most definitely it. We’ve already seen Rand Paul take a chainsaw to the tax code on Snapchat. Jeb Bush announced his campaign on the platform. And, most recently, Hillary Clinton cheekily gushed to Iowans about how much she loves Snapchat because “those messages disappear all by themselves.”

Epolitics: How Connecting Email to Social Media Drives Engagement

Email marketing is an amazing tool – when it works. It’s still the strongest connective tissue in the digital ecosystem, and generates the highest return on investment of any marketing channel. Despite email’s maturity, most marketers are still figuring out how to integrate targeting information from social media. The problem has been limited access to data with the emphasis on historical behavior, transactional and click data, – leaving marketers with the task of piecing together a puzzle to identify the factors leading to conversions. This article explores how connecting email to social media drives engagement and how to apply it to your own engagement initiatives.

Looking for more? Check out the full archives of our blog entries and news stories.

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