You’ve all heard that millennials are basically the worst generation of all time—entitled narcissists who care about nothing but finding new apps to sext with. But this is all a lie. The worst people in the entire world are old people. From now on they should be called by their rightful title: the Laziest Generation. The New York Times’ Ashley Parker reports that Lindsey Graham is not the only sitting U.S. senator who doesn’t use email in the year 2015. John McCain and Chuck Schumer don’t either; Orrin Hatch uses it “not very much.” What’s worse is that these men are unashamed. “Maybe once every four months, I do one email,” Schumer told the Times with “evident relish.” This is the eye-roll of an entire generation.
So, you hate your organization’s website and are desperate to redo it. Welcome to the club! In all of my work with nonprofit organizations I have encountered exactly one organization that was happy with their website. And that organization had just finished a redesign. Websites are one of those things that are really hard to get right—especially when you’re on a budget. Embarking on a redesign can be exciting, overwhelming and treacherous. Here are six tips for getting it right.
Last year, our friends at Crowdtangle offered to let MobLab dig through some of their aggregate data about the performance of individual posts on public pages to see if we could find anything interesting. We jumped at the chance, looking through every post in the month of April from 572 different pages — 107,657 total posts — with an eye toward any interesting trends or takeaways we could find.
Washington Post: In politics, a great e-mail list still trumps a buzzy social media account. And it’s not close.What a political campaign would do, if it could, is send someone to your house to sit down with you and talk to you for an hour, get to know you, meet your kids, and convince you to go out and vote on the first Tuesday after the first Monday of the appropriate November. Barring that, it loves at least knowing where you live, because from there it can figure out how often you vote and who you live with and, after cross-referencing with some databases neatly compiled by massive consumer research organizations, knows what you buy and how you think. (Within a certain, probably-smaller-than-you-think margin of error.)
Most associations and advocacy groups have questions about their social media program. Where do we put our time, energy and money? Do we need to be active on multiple platforms? What are the people we need to reach using? The answers will hinge on many factors, but there is some data that can help. The Pew Research Center released a pair of studies, one on internet usage and one on media habits, that have some strong indicators. And the answers might surprise you.
Creating great content takes time, resources, and creativity. Before investing in creating a piece of content, take a step back and determine what will make your content successful. Marketers are increasingly asked to demonstrate ROI and prove their value to the organization – what better way to do that than with remarkable content that generates real results? Ask yourself these three questions before embarking on your content journey. You’ll establish a strong foundation for your piece and ensure it meets your goals!
If you’ve ever tried to lose weight (or even if you’ve ever opened up a glossy magazine) you’ve probably seen it: a photo of a tiny pile of almonds next to a massive burger, with a headline admonishing you to “Eat This, Not That!”. So with that in mind, we’re bringing you Test This, Not That. Better A/B testing was your New Year’s resolution, right?
Here’s a tip from Facebook’s Crystal Patterson, delivered in a Rootscamp session in December: try posting some of your Facebook content in the evening, when many Americans now watch TV with second (or third) screens close at hand. According to Patterson, Facebook typically sees a bump in traffic in the evenings, since many of now cheat on our televisions by paying attention to a laptop, tablet or phone at the same time. So, Page owners should schedule some content to go online during prime hours for simultaneous viewing and Facebooking, when they might also reach a different segment of their audience than they would during the work day.
More than half of online adults in the U.S. aged 65 or over are now using Facebook, reveals a new study. This compares to just 10 percent of seniors who are using Twitter. Additionally, 63 percent of U.S. online adults aged 50-64 are also active on Facebook – more than five times that of Twitter (12 percent). Twitter’s strongest demographic is the 18-29 age group, but it’s still dwarfed by Facebook and also Instagram in this vertical.
Sometimes you just don’t have the time or resources to meticulously test your blast emails, but that doesn’t mean you can’t maximize your results with proven tactics. Here are some simple tips that I think smaller, and medium sized campaigns and organizations can put in place, right now, to improve their blast emails. 1. You have to make it matter. One of the biggest mistakes writers make is not relating the importance of what they are asking supporters to do.
Facebook conducted two experiments with Democratic Senate campaigns this year to see if advertisements on its site encouraged people to make political contributions. The company says the results show it did. But because some of the processes the company used are opaque and because online fund-raising can be influenced by offline factors, a number of questions remain unanswered.
For all those refcode-happy committees, this feature’s for you! Now you search for a specific refcode on the Contribution Form statistics page. There are two ways to get to that page (and both require you to be logged in): if you’re already on your Contribution Form, go to the Contributors tab, and click on “View Form Statistics” or just insert your Contribution Form name into the url below: secure.actblue.com/pages/CONTRIBUTION_FORM_NAME/statistics To try out the new feature, just type in all or part of the refcode you want to see, and you’ll find only those refcodes that match your search.
Tweeting in English and Spanish? Here are some quick tips to help you avoid all-too-common pitfalls: DO know your audience. The best way to know your audience is to be part of their community. And when that happens, Twitter is an excellent platform to engage with people and organizations in the language that works best for them. Remember: just because someone’s background includes a Spanish-speaking country or they speak Spanish, it doesn’t mean Spanish is their preferred language for Twitter or news content. For instance, if you assume that you must tweet in Spanish if you want to reach Latinos, you may not get you the results you are looking for.
It may not be Dick Clark official, but it’s true nonetheless: 2015 is upon us. With it comes new budget cycles, fundraising goals, and election countdowns. As you look to what your organization should be doing online in 2015, consider these five crucial arenas where you can immediately make an impact: 1. Responsive design is now a requirement. In 2014 mobile internet usage exceeded desktop for the first time. Around 17% of donations on Giving Tuesday came from mobile devices.
In an attempt at levity, FOX & Friends launched a campaign to ring out the old year using the hashtag #Overit2014. And while many of us in the social media world already know to be wary of backfiring hashtags if you are a controversial organization, the wiz-kids at FOX & Friends apparently do not. In response to their hashtag, Twitter erupted with tweets that blasted FOX News and the conservative movement it champions (and a week later, the eruption continues, still). This prompted me to take a deeper look at the political and advocacy hashtags of 2014 to see what they reveal about the year that was.
Much like a vanity license plate, vanity metrics are abbreviated statements with no backstory—they tend to be “wow”-inducing without adding real substance. While usually brandished to show improvement via time-lapse graphs that incline steeply, they are seldom entirely accurate or informative.
If the 2008 election represented the birth of broad digital organizing, it looked like digital might grow up in 2014, but what we actually saw was an awkward teenager reaching some new heights while clumsily knocking things over. Here’s what worked in digital in 2014—and what didn’t.
Understanding what makes people tick is key to any marketing strategy. Our latest illustrated guide reveals how to tap into emotions and build trust with your audience — just by choosing the right colors, words and images for your online communications.
Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken. “It’s a fairly significant shift,” said Teddy Goff, who was Obama’s digital director in 2012, and oversaw the effort that helped the Obama campaign gain a Facebook following of 45 million users that year. Goff’s team used Facebook and other tools to register more than a million voters online and to raise $690 million online in 2011 and 2012.
At some point in the next two years, the pollsters and ad makers who steer American presidential campaigns will be stumped: The nightly tracking polls are showing a dramatic swing in the opinions of the electorate, but neither of two typical factors — huge news or a major advertising buy — can explain it. They will, eventually, realize that the viral, mass conversation about politics on Facebook and other platforms has finally emerged as a third force in the core business of politics, mass persuasion. Facebook is on the cusp — and I suspect 2016 will be the year this becomes clear — of replacing television advertising as the place where American elections are fought and won. The vast new network of some 185 million Americans opens the possibility, for instance, of a congressional candidate gaining traction without the expense of television, and of an inexpensive new viral populism. The way people share will shape the outcome of the presidential election. Even during the 2014 midterms, which most Americans ignored, Facebook says it saw 43 million unique individuals engage in the political conversation.
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