Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will look uniform across devices. Expanded text ads will be eligible to run across all devices and will be optimized for smartphones. “These upgrades help your ads work harder across screens, especially for the on-the-go mobile consumer that wants to know exactly what you offer before tapping into your website,” said Google’s Senior Vice President, Ads and Commerce, Sridhar Ramaswamy, in a blog post announcing this and other news from Google Performance Summit on Tuesday.
There are so many major moments that lead up to Election Day: debates, caucuses, primaries. But the moments that matter most won’t make major headlines. They’ll happen quietly and quickly in micro-moments, when undecided voters become decided voters, often by going online. Voter decisions used to be made in living rooms, in front of televisions. Today, they're increasingly made in micro-moments, on mobile devices. Election micro-moments happen when voters turn to a device to learn about a candidate, event, or issue. Today's voters want a quick way to catch up on the latest elections buzz and they've found it in online video. Since April 2015, people have watched more than 110 million hours of candidate- and issues-related content on YouTube. That's 100X the amount of time it would take to watch all content ever aired on CNN, C-Span, MSNBC, and Fox News combined. Whether voters are looking for a debate sound bite, instructions on how to vote, or Stephen Colbert's latest burn, they turn to YouTube.
In the years since Sarah Palin’s sound bites and the “Obama girl” cemented 2008 as America’s first “YouTube election,” the world’s most popular video site has proven even more spellbinding — and powerful — than political campaigns ever imagined. In January, a political ad — actually, three — ranked among YouTube's 10 most-watched ads for the first time in history, delivering millions more views to campaigns than to the best commercials corporate America had to offer. And in the early caucus and primary states of Iowa, New Hampshire, South Carolina and Nevada, the streaming giant's open pool of reserved ad time did something it had never done: It sold out, a sign that candidates yearned so deeply to reach voters’ cell phones that they wanted to snatch up every YouTube second money could buy.
Some call the odd-numbered years "off-years" for politics, but that's not how we see it.
We spent 2015 building big email lists and beautiful websites, launching game-changing campaigns, and raising a bunch of money by helping our clients find their voice and tell their stories. 2015 was our most productive "off year" yet, and we can't wait to turn all that sweat into big wins in November!
We're super excited to welcome our new data and analytics guru, Tammy Lee, to the Mandate Media team!
Tammy Lee crunches numbers and eats big data sets for lunch. Tammy recently earned a PhD in environmental sciences from WSU, where she studied how communities of plankton respond to external stimuli. Don't think about it too hard, but that's surprisingly related to helping our clients multiply and mobilize their audience of grassroots supporters. Welcome, Tammy!
International Business Times: Election 2016: Political Ads Are About To Surge On Facebook And Your PhoneIf you are already feeling overwhelmed by the incessant coverage of a presidential election that's still 15 months away, we have some bad news: It is about to get a lot worse, especially on your phones and in your social media feeds. After spending $159 million on digital advertising in 2012, candidates and their supporters will pour more than $1 billion into spots that will appear in voters’ Facebook feeds, smartphones and email in-boxes in 2016, media research firm Borrell Associates says. The digital surge is part of a 20 percent increase in ad spending Borrell anticipates for 2016, bringing the projected grand spending total to $11.4 billion. “This is the year digital spending moves from asterisk to contender as a political advertising media choice,” writes the report’s principal author, Kip Cassino. “From 2016, its share will only grow -- mostly at the expense of broadcast TV.”
We’ve shared lots of best practices on the blog (check out our best practices tag for proof!). But for this post, we wanted to put all of our best Facebook advice in one place–and add in some new best practices, for folks who’ve been following along the whole time. We’ve compiled a master list of what we’ve learned from running comprehensive tests about what works to drive greater engagement from social sharing on Facebook, and what falls flat. All of the results included here are from tests that had statistically-significant results. Here’s what we’ve learned.
If you work at a nonprofit organization, you know it can be tough to engage your supporter base. Even though the work you're doing to save the world is critically important, it's hard to compete for people's attention. This is particularly true for engaging supporters online, when you're up against Tumblr blogs of adorable animals, playing Candy Crush Saga, and watching the latest TV episodes on Hulu. Fortunately, there are ways out there to increase supporter engagement — and a particularly powerful one is gamification. What is Gamification? Gamification is the process of taking tactics often used in games and applying them to serious activities. Games do a great job of engaging people — the idea of gamification is to capture that appeal and use it to make non-game activities more interesting and fun for users.
Quartz: How to tell whether a Twitter user is pro-choice or pro-life without reading any of their tweetsBy analyzing more than 100,000 tweets published throughout this heated debate, we’ve identified how the movement spread, initially through the feminist and conservative communities and then to a dense cluster of users labeling themselves as #Gamergate. Additionally, we show how we can accurately infer a user’s views on abortion using their connections to other users—without ever reading their tweets or profile.
EVERY ELECTION SEASON has its shiny new toy, and this year, Snapchat is most definitely it. We’ve already seen Rand Paul take a chainsaw to the tax code on Snapchat. Jeb Bush announced his campaign on the platform. And, most recently, Hillary Clinton cheekily gushed to Iowans about how much she loves Snapchat because “those messages disappear all by themselves.”
Email marketing is an amazing tool – when it works. It’s still the strongest connective tissue in the digital ecosystem, and generates the highest return on investment of any marketing channel. Despite email’s maturity, most marketers are still figuring out how to integrate targeting information from social media. The problem has been limited access to data with the emphasis on historical behavior, transactional and click data, – leaving marketers with the task of piecing together a puzzle to identify the factors leading to conversions. This article explores how connecting email to social media drives engagement and how to apply it to your own engagement initiatives.
Many social media managers have perfected their social firehose, filling the social networks with tons of posts for their company or clients. But often when examining these posts over a time period, I fail to see a consistent strategy that guides their efforts. Social Media Calendar TemplateCreating a Social Media Calendar which follows a clear strategy can improve the results you get from social media marketing. Just the act of creating a social media calendar can help you to stop and think more strategically about your social media goals.
Any experienced campaign manager or campaign operative can recall a bad experience working with a consultant. Perhaps the consultant couldn’t deliver what they promised, they were unresponsive or didn’t hit deadlines. Undoubtedly, a lot of what goes into a successful relationship depends on the campaigns and the consultants themselves. How you start the relationship is important. As a former political organizer turned consultant, here are my tips on how to jumpstart a successful relationship your campaign consultants.
Are you a nonprofit considering a new website? Before you get overwhelmed with all the technical details, it is important to be sure you are grounded in the basic elements that will make your site effective in supporting your mission. Here are five things to consider when kicking off the planning of a new site: 1. Put the user first. 2. Have clear and compelling content. 3. Showcase your impact. 4. Offer opportunities for other to help. 5. Be social and mobile friendly.
Our team decided to collect every last message in the the onslaught of solicitations over the final 48 hours of the third quarter. We analyzed the notes for what they suggest about the campaigns. "Deadline," "help" and "immediately" were the most common terms. We found staffers who received slightly different solicitations based on their ZIP Code. One of us was asked to give $1. The other got a $5 ask — even though every word in the note was identical.
When people have conversations about politics, they have them on Twitter. It’s what voters learn and share in these conversations that routinely motivates political action. That’s why we’re making it easier for Twitter users to actively support candidates and causes. We’ve teamed up with Square to enable anyone in the US to make a donation directly to a US candidate through a Tweet, starting today. This is the fastest, easiest way to make an online donation, and the most effective way for campaigns to execute tailored digital fundraising, in real time, on the platform where Americans are already talking about the 2016 election and the issues they are passionate about.
The 2016 election is already providing a lot of eye-popping statistics about the ballooning spending candidates will do in the 2016 election. Among them: * Former Florida Gov. Jeb Bush's superPAC has already raised more — in the first half of a non-election year — than Obama's main superPAC did in all of the 2012 cycle. * The latest big TV ad buy in the 2016 presidential election — on Ohio Gov. John Kasich's behalf, totaling $375,000 — is worth more than seven times the annual median U.S. household income. * There have already been seven times more political ads in the 2016 election than at this point in the 2012 election, according to Elizabeth Wilner, senior vice president at Kantar's Campaign Media and Analysis Group. Or just try to digest the aggregate numbers. For instance, political TV ad spending will top $4.4 billion for federal races this year, up from $3.8 billion in 2012, Wilner estimated. Yet TV ads seem to have only small effects on how Americans vote. So why do campaigns spend such huge chunks of their budgets on television spots? It's the need for name recognition, at first. Later on, fear, habit and the hunger for the small sliver of votes at play also drive the huge spending.
The Twitter DC team brought together 200 Washington insiders for the annual #Twitter4Politics event. The key insights that emerged from the event were simple but powerful. They were also applicable well beyond the Beltway for brands who want to build affinity and drive action.
We’re always trying to improve our Contribution Forms — that means eliminating inefficiencies and making them more user friendly on every device. And nothing has seemed more inefficient to us than typing in 16-digit credit card numbers with your thumbs on a mobile device. That’s why we’re introducing ActBlue Express Pass, built with our 1.5 million Express user pool in mind. It lets Express users with a mobile phone number bypass the form by simply clicking a link in a text message to give. Express users are donors who have saved their payment information with ActBlue and can give in a single click. Here’s how it works: If an Express user starts filling out a Contribution Form on a device that doesn’t have their information stored and they have a mobile number associated with their account, we’ll offer them an Express Pass. Users fill in an average of 111 characters on a form, but with Express Pass they only have to enter their email address.
A petition to save Beau the dog became Change.org’s most popular animal victory and the fourth most popular victory of all time when more than 630,000 people stopped the city of Dyersburg, Tennessee from putting him down. Millions more have supported a variety of animal petitions and victories on the site, making animal protection the most popular cause area on Change.org. So when petitions to stop the Dog Meat Festival in Yulin started gaining traction in early June, we knew people would voice support. But the response was even bigger than we anticipated.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
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