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The rogue tweet from the American Red Cross

By Kari Chisholm:

All ends well after Red Cross employee sends rogue "I'm getting drunk!" tweet. As a friend of ours wrote, "This is how it should be done - with speed, honesty, humor, class. Kudos all around - to Red Cross, to Dogfish Head, and to the craft beer community that's responding with charity giving!"

Posted by Kari Chisholm on February 18, 2011 in twitter, crisis communications | See full archives