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Latest News: advertising

May 27, 2016 Official: Google to roll out Expanded Text Ads for all devices
Jun 22, 2015Is There A Correlation Between Paid Marketing and Donations?
Feb 9, 2015Test This, Not That!
Dec 11, 2014What really worked in 2014?
Nov 28, 2014Democratic political brands fall into a common business trap
Nov 13, 2014They like me, they really like me
Oct 2, 2014Are You Keeping Up With Social Media Trends?
Sep 11, 20145 Ways Nonprofit Can Reach Millennials
Aug 29, 2014The next big thing in campaigns
Jul 18, 2014Debunking 3 myths preventing campaigns from embracing digital ads
Jun 24, 2014It’s TV + Online, Not TV vs. Online
Jun 20, 2014Data-driven politics
May 26, 2014Digital Politics: What’s Changed Since 2010?
Feb 25, 2014Don’t be surprised if your TV soon seems to know everything about your politics
Jan 22, 2014A Good Reason for Campaigns to Build a Facebook Following Early
Jan 16, 2014How Data Is Redefining Political TV Ads
Jan 10, 2014Ex Romney Digital Director on the Future of Digital Campaigns
Dec 30, 2013Is it time to rethink our investment in television?
Dec 27, 2013What Actually Makes Things Go Viral Will Blow Your Mind. (Hint: It's Not Headlines Like This.)
Dec 23, 2013Are You Simply Talking the Talk on Digital Engagement?
Dec 2, 2013Why Remarketing Should Be A First Thought – Not An Afterthought
Nov 13, 2013Terry McAuliffe maintained Democrats' digital edge
Oct 23, 201310 Social Media SEO Tricks Every Political Campaign Should Know About
Oct 21, 2013Paid, Owned, Earned And The Battle For Content
Sep 27, 2013How to grow your list with effective online advocacy
Sep 24, 20139 Key Elements Missing From Your Social Strategy
Aug 28, 2013New York City Looks to Technology to Grow Voter Turnout
Jul 16, 2013STUDY: Facebook Sponsored Stories Bring Results, But Value Can Be Found In Other Ad Types
Jul 8, 2013Using YouTube Advertising for Long-Term Video Success
Jun 7, 2013Obama campaign’s chief data guy gets candid about the data strategy that won the election
May 31, 2013The State of Digital Content
May 13, 2013The next evolution in media buying
May 7, 2013Negative Political Advertising – Does It Work?
Apr 17, 2013Online testing helped drive Obama's 2012 ad campaign.
Apr 8, 2013Balancing Negative Advertising
Apr 1, 2013Q&A: Upworthy CEO Eli Pariser on the unpredictable nature of viral
Apr 1, 2013Five SEO Tips To Optimize A YouTube Video – YouTube SEO, Explained!
Mar 28, 2013Eight Social Media Trends to Watch in 2013
Mar 28, 2013Social Media Ads: Should You Be Buying Them?
Mar 21, 2013Social Media's Dirty Little Secrets
Mar 11, 2013Six Steps to Plan a Multichannel Fundraising Campaign
Feb 15, 2013Optimizely Case Study: “This team has data, not opinions: A/B testing at the Romney Campaign”
Jan 28, 2013The Most Underrated Digital Marketing Tactics
Jan 14, 20132013 Digital Marketing Predictions
Jan 8, 201370% of Mobile Searches Lead to Action Within 1 Hour
Dec 31, 2012What actually mattered in digital media this cycle
Dec 20, 2012Google Totally Blows Away Facebook On Ad Performance
Nov 23, 2012Study: On Facebook, Money Alone Can’t Buy Political Popularity
Nov 14, 2012Inside the Secret World of the Data Crunchers Who Helped Obama Win
Oct 8, 2012Should TV Stations Refuse To Air Political Ads That Make False Claims?

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