No, don't auto-post your blog or Twitter to your Facebook
By Kari Chisholm:
We get asked all the time: How can I automatically post everything from my website/blog to my Facebook page?
The answer: It's easy, but don't.
Why not? Because Facebook's algorithm punishes status updates generated by automated systems. Not only that, but you're almost certainly going to be posting headlines - rather than witty, insightful, thoughts that intrigue people enough to click, like, and comment.
Over at WPMU, one blogger actually tracked this effect when she changed her Facebook posting from automated to manual:
And, by the way, the same applies to Twitter. Don't feed your Twitter to your Facebook page.
We recommend producing content for Facebook and Twitter that's written for those two very different cultural environments. But if you must automate, feed your Facebook to your Twitter, not the other way around. (But don't forget Twitter's 140 character limit!)
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?