And you thought your Google problem was bad
By Kari Chisholm:
A low search engine ranking is a common problem early in campaigns. One that's usually remedied fairly quickly, if you're doing the right things. But every once in a while, there's a candidate whose campaign website just can't quite climb up to the top of the results.
And then, there's former U.S. senator Rick Santorum, who just announced a run (er, exploratory committee) for president. His search engine problem is a couple of orders of magnitude worse - and he largely has himself to blame.
You see, as a result of some really outrageous and offensive stuff that Rick once said about gays and lesbians, he's been the target of probably the most effective and long-term political "Google bombing" in history.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?