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And you thought your Google problem was bad

By Kari Chisholm:

A low search engine ranking is a common problem early in campaigns. One that's usually remedied fairly quickly, if you're doing the right things. But every once in a while, there's a candidate whose campaign website just can't quite climb up to the top of the results.

And then, there's former U.S. senator Rick Santorum, who just announced a run (er, exploratory committee) for president. His search engine problem is a couple of orders of magnitude worse - and he largely has himself to blame.

You see, as a result of some really outrageous and offensive stuff that Rick once said about gays and lesbians, he's been the target of probably the most effective and long-term political "Google bombing" in history.

Here's Santorum and his team talking about the situation with Roll Call.

Posted by Kari Chisholm
on April 25, 2011 in
search engine strategy.