Online vs. TV? No, it's online plus TV
By Kari Chisholm:
Over at Roll Call, they're looking ahead to online advertising in the 2012 elections. And while some TV consultants are still nervous about online ads cutting into TV budgets, our friend Michael Bassik makes the right point: It's not online vs. TV - it's online plus TV.
Andrew Roos, a Google exec that works with political folks, outlines the symbiotic approach:
We've done online ads - including online video - for several years now, and Roos is right: the medium is starting to seriously hit its stride.
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