The disconnect between consultants and voters
I've said it many times before: Political campaigns are stunningly conservative when it comes to tactics. Until they've got nothing to lose, most managers and consultants won't deviate off their campaign strategy & budget template.
Almost two-thirds of American voters expect political candidates to use online ads (including rich media and search) as part of their campaign strategy, but only about 10% of campaign consultants believe such ads serve as a highly effective channel for reaching voters. Meanwhile, just 5% think online ads are one of the most effective channels for reaching their candidate's loyal voter base. ...
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?