Now that's a fabulous automated receipt email!
Anytime you donate or sign up online, there's always that instant and automated response email. If it's a money transaction, it'll include a receipt.
Usually, those emails are boring and entirely functional. Of course, since it's an email that the recipient is actually expecting and hoping to get - it's a missed opportunity to do a little communications, a little branding, a little relationship-building.
The other day, I bought a CD from online music shop CD Baby - a little place that specializes in independent and funky musicians. Their brand posture is witty, funny, edgy... and they definitely didn't miss the opportunity to enhance it with the automated receipt.
Along with my transaction and shipping details, here's what the email said:
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
How 'bout that? When you're sending automated receipt emails, don't miss the opportunity to make your pitch - whatever it is.
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