Writing good subject lines for email broadcasts
Writing a good subject line is a tough thing. After all, it's the subject line (and the FROM line) that determine almost entirely whether your email gets opened.
Our good friends at TargetX had these tips in their most recent Email Minute newsletter:
- Give the reader a reason to open the email by answering that age-old question, "What's in it for me?"
Good stuff. Dead on.
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