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Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

TIVO and the 2008 election

Great thought from Simon Rosenberg at the close of the Kos/Trippi video...

In 2008, as many as half of all voters may have a TIVO-like device at home - meaning they can skip 30 second spots. How do you run a presidential campaign when half of your targets aren't watching television commercials anymore?