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Sneak Preview! The new DSCC website

Top SecretOver at the national Democratic Senatorial Campaign Committee, they're about to launch a new website. Their launch strategy, however, is to debut it as a sneak preview to bloggers and activists. To get there, you have to visit one of the Liberal Blog Advertising Network blogs and click on their "top secret" ad.

It's a fascinating idea - to start spreading the news about a website by trickling the word out via the inner circle of blogs.

According to Mike Liddell, the director of online communications at the DSCC, the goal is to bring the site into the modern era. Seems to me like they've pulled it off quite nicely.

Check it out:

Elsewhere: Personal Democracy: DSCC Gives Bloggers First Look at New Site