Still recruiting volunteers on the phone?
Not only is recruiting volunteers by calling down a phone list tremendously time-intensive, it turns out that most folks prefer email contact to phone contact.
From the excellent Email Minute newsletter by higher-ed email marketing firm TargetX:
It's official. Email is preferred over every other form of human communication, including the former champion -- the telephone.
Of course, you gotta do it right: don't spam people, send 'em recruitment notes for activities they've told you they're interested in, etc. But email is fast, comparatively cheap, and the audience prefers it. What are you waiting for?
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