How do you build your email list?
It's a question I get all the time. Short of borrowing, copying, stealing, or buying other peoples' lists, how do you grow your email list? How do you make friends and influence people?
The short answer? Provide useful, meaningful, compelling content via an email newsletter.
A longer answer comes from the blog Uneasy Rhetoric, written by a more-or-less anonymous fella who works for a nonprofit organization in Sacramento.
1) Make sure you have a tell-a-friend feature. Even if you only get a handful of forwards and one or two new subscribers, it’s worth it.
Incidentally, about that borrowing/copying/stealing/buying thing... don't do that. That's just spam. And as Yoda might say, "Spam is the path to the dark side. Spam leads to anger. Anger leads to hate. Hate leads to suffering."
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