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$100,000 Internet Ad Buy... for Volunteers

In New York, Mayor Bloomberg has launched a five-week $100,000 internet advertising campaign in order to recruit volunteers for his re-election campaign.

According to the New York Daily News...

"The Internet is a tool that campaigns are learning to use to their advantage," Bloomberg campaign manager Kevin Sheekey said as the mayor kicked off his first ad campaign in his bid for reelection. "And no candidate understands the Internet better than Mike Bloomberg."

The so-called "impression ads" are on Yahoo and a slew of New York newspaper Web sites, including The News, The New York Times, Newsday and El Diario.

One ad reads, "Join Team Bloomberg." Another says, "Click here to get involved," followed with a link to the mayor's campaign Web site, www.mikebloomberg.com.

Previously on P&T:
Still spending the whole budget on TV? Try this.
Advertising on the national liberal blog network
Reaching Voters Online with Web Ads
Buying Online Advertising
Online Advertising for Local Campaigns: Finally Here?