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Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

Be Disciplined with Email

In an article called "I am a Reform Democrat" comes this sage advice for campaigns from Bob Brigham...

Cut back on fundraising emails. Cash-appeals turn people off, and the Kerry campaign burned their list early on. As people stopped opening the emails, the campaign suffered a huge opportunity lost when they needed to organize supporters in the end. Emails should be used to initiate interaction. Once people are vested in our actions, they'll help fund the effort.

He's right: Let 'em fall in love with you first, then ask for money.