All about political email

Email might just be the most effective political organizing tool of all time. It's cheap, it's easy, it's instantly forwardable, and folks can link to take action immediately. Of course, those same benefits make it attractive to spammers.

So, how do you do email outreach without being labeled a spammer? Even if you're doing the right things, how do you make sure that your email actually makes it all the way to the inbox? How do you make sure you're doing it right?

For answers to those questions, check out our new cheat sheet on Effective Email for Advocates. You'll find:

• Tips and hints on avoiding spamminess
• A primer on email service providers
• A case study: the time we sent 17,000 emails and got 100% positive coverage on local TV news.
• Links to articles with more great email advocacy tips.

Read Effective Email for Advocates.

This item was originally posted at MandateMedia.com on February 19, 2004.