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Latest News: email strategy

Oct 22, 2015How Connecting Email to Social Media Drives Engagement
Oct 1, 2015Essential Politics: No more fundraising emails -- for a moment
Jul 22, 2015Top 4 A/B Testing Myths BUSTED
Mar 25, 2015A Better Name for Baby Boomers: "The Laziest Generation"
Feb 20, 2015In politics, a great e-mail list still trumps a buzzy social media account. And it’s not close.
Feb 13, 20153 Foundational Steps to Successful Content Marketing
Feb 9, 2015Test This, Not That!
Jan 27, 2015Better emails with limited resources
Jan 19, 2015Spotlight on refcodes
Jan 13, 20155 Digital Priorities for Your Organization in 2015
Dec 15, 20145 Digital Marketing Metrics That Aren't Very Important
Dec 11, 2014What really worked in 2014?
Dec 8, 201412 secrets of the human brain to use in your marketing
Nov 28, 2014Democratic political brands fall into a common business trap
Nov 25, 20142014 Cycle: Breaking records, taking names
Nov 10, 2014The Email Gauntlet: How Democratic Online Fundraisers are Tempting Fate
Sep 2, 201410 things to test to make your email program better
Aug 7, 20143 Common Email Marketing Pitfalls & How to Avoid Them
Aug 5, 2014What Political Tools & Technology CAN’T Do
Aug 1, 2014A Purchased List is a Dead List
Jul 22, 2014What’s a Welcome Email Worth?
Jul 16, 20147 Design Mistakes That Make Readers Trash Your Emails
Jul 8, 20145 Ways To Make Your Donors Feel Like Heroes
May 26, 2014Digital Politics: What’s Changed Since 2010?
May 22, 2014Why Email Still Rules!
May 13, 2014Social Under Uncertainty
Mar 3, 20149 Underutilized Emails that Improve Donor Retention
Feb 17, 2014So You’re Running for Office. How Do You Launch Your Political Campaign Online?
Feb 14, 20145 Unique Ways to Improve Your Email Marketing
Jan 27, 2014If Hillary Clinton Is Running for President, Here's the One Thing She Should Be Doing Right Now
Jan 6, 2014How Gmail Tabs Affect Your Email Marketing
Dec 27, 2013What Actually Makes Things Go Viral Will Blow Your Mind. (Hint: It's Not Headlines Like This.)
Dec 23, 2013Are You Simply Talking the Talk on Digital Engagement?
Dec 16, 20136 Tips for End-of-Year Nonprofit Fundraising Email Campaigns for Stronger Results
Nov 22, 201310 Things to Avoid in Nonprofit Email Campaigns
Nov 20, 2013How many fundraising emails should you send a year?
Oct 11, 2013Starbucks petition takes on government shutdown
Sep 27, 2013How to grow your list with effective online advocacy
Sep 24, 20139 Key Elements Missing From Your Social Strategy
Sep 4, 2013Crossed Lines: Email Exposes Perils for Congressional Offices, Campaign Staff, and Advocacy Groups
Aug 22, 2013Advocacy groups want out of Gmail’s ‘promotions’ ghetto
Jun 7, 2013Obama campaign’s chief data guy gets candid about the data strategy that won the election
May 31, 2013The State of Digital Content
May 30, 20135 Steps to Writing Email Copy that Converts
May 23, 2013Testing email? Don't be misled by open rates
May 21, 2013Email Marketing: Open Sesame!
Apr 18, 20133 Tips for Your Next Email Campaign
Apr 11, 2013Email Marketing: How to Master the Campaign Platform of Kings
Mar 20, 2013The Psychology of Sharing
Mar 6, 2013Email Marketing Isn't Dead!

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