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Big Data From Democratic Party Spawns Web Ad Targeting Firm

From ClickZ:

Online political ad networks are by no means a new concept, but the use of data from Catalist, the biggest and most trusted Democratic database brings the hyper targeted capabilities of political direct mail to a recently-launched online ad targeting firm. A partnership between Catalist and online ad targeting and data company Collective has spawned DSPolitical, an ad targeting outfit serving Democrats and progressive groups.

"I honestly think this technology will cause Democrats to spend upwards of 15 percent of their media budgets on online ads this cycle," said Jim Walsh, co-founder and CEO of DSPolitical.

Read the rest at ClickZ.

Posted on April 16, 2012 in
advertising.