Online Political Spending to Hit $159 Million in 2012
With all eyes on the presidential campaigns, a new Borrell Associates report reminds observers that 2012 political ad spending encompasses thousands of local and state campaigns, too. The local media research firm forecasts that $159.2 million will be spent on digital ads and email this election cycle. That's a mere 1.5 percent share of the total $9.8 billion expected to flow from campaigns, parties, and Super PACs towards TV, telemarketing, direct mail, and other media.
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