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Political Consultants Open to Inevitable Digital Future

From ClickZ:

Things have changed for the American Association of Political Consultants. The conference this year, hosted by a city still reeling from its SXSW frenzy, is decidedly focused on educating attendees about using digital media and incorporating it in their cross-platform buys.

"The industry has been changing for the last six or seven years at a pretty rapid pace. The pace is going to accelerate like watching an old Star Trek movie - warp speed," said Dale Emmons, AAPC president. "You have to be equipped to [use new platforms] or you'll lose your competitive advantage."

Read the rest at ClickZ.

Posted on April 9, 2012 in
advertising.