Hashtags Are The New Lawn Signs
From Talking Points Memo:
Lawn signs, meet your digital replacement: Twitter.
“The old mantra is that lawn signs can’t vote,” Matt Canter, communications director for the Democratic Senatorial Campaign Committee, told TPM. “The same applies to hashtags.”
Lawn signs are a metaphor for campaign frustration, whether its a race for city council or the presidency. They’re an easy tool that make people feel good about their candidate in a public display of affection, but many a staffer has been frustrated by supporters who think they are doing their part by putting one up — when they could be making phone calls and knocking on doors. Twitter, as a campaign tool, is much more valuable — Canter and other operatives point to its success as way to recruit volunteers and get supporters excited about the campaign.
What’s probably less valuable is where the social networking tool overlaps with the news media. Journalists sometimes use Twitter to help make sense of where voters stand and why — the ultimate goal of political coverage. Spoiler alert: it doesn’t.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?