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Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses

From Ad Age:

Twitter is rolling out the self-serve ad platform it's been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams. ...

CEO Dick Costolo noted that opening up the self-serve platform is a key development for Twitter in a potential banner year when the company is also focused on reaching the market for its political ad products and scaling its international ad offerings.

Read the rest at Ad Age.

Posted on February 17, 2012 in
advertising, twitter.