I’m calling bullshit on the political consulting super firms who say they “do digital, too”
RIGHT ON. >>> "You can’t just hire two kids out of college and say you have a digital department. You don’t. Digital isn’t just intense — it’s complex. You’d have to have a full design department and video capabilities and data and project managers and advertising experts and oh, strategists who live and breathe digital because it changes literally overnight. Otherwise, you’re missing the point."
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