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Official: Google to roll out Expanded Text Ads for all devices

From Search Engine Land:

Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.

With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will look uniform across devices. Expanded text ads will be eligible to run across all devices and will be optimized for smartphones.

“These upgrades help your ads work harder across screens, especially for the on-the-go mobile consumer that wants to know exactly what you offer before tapping into your website,” said Google’s Senior Vice President, Ads and Commerce, Sridhar Ramaswamy, in a blog post announcing this and other news from Google Performance Summit on Tuesday.

Read the rest at Search Engine Land.

Posted on May 27, 2016 in
advertising.