How Political Ads and Video Content Influence Voter Opinion
From Think with Google:
There are so many major moments that lead up to Election Day: debates, caucuses, primaries. But the moments that matter most won’t make major headlines. They’ll happen quietly and quickly in micro-moments, when undecided voters become decided voters, often by going online.
Voter decisions used to be made in living rooms, in front of televisions. Today, they're increasingly made in micro-moments, on mobile devices. Election micro-moments happen when voters turn to a device to learn about a candidate, event, or issue. Today's voters want a quick way to catch up on the latest elections buzz and they've found it in online video. Since April 2015, people have watched more than 110 million hours of candidate- and issues-related content on YouTube. That's 100X the amount of time it would take to watch all content ever aired on CNN, C-Span, MSNBC, and Fox News combined. Whether voters are looking for a debate sound bite, instructions on how to vote, or Stephen Colbert's latest burn, they turn to YouTube.
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