2016 Campaigns Will Spend $4.4 Billion On TV Ads, But Why?
The 2016 election is already providing a lot of eye-popping statistics about the ballooning spending candidates will do in the 2016 election. Among them:
Or just try to digest the aggregate numbers. For instance, political TV ad spending will top $4.4 billion for federal races this year, up from $3.8 billion in 2012, Wilner estimated.
Yet TV ads seem to have only small effects on how Americans vote. So why do campaigns spend such huge chunks of their budgets on television spots? It's the need for name recognition, at first. Later on, fear, habit and the hunger for the small sliver of votes at play also drive the huge spending.
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