Election 2016: Political Ads Are About To Surge On Facebook And Your Phone
From International Business Times:
If you are already feeling overwhelmed by the incessant coverage of a presidential election that's still 15 months away, we have some bad news: It is about to get a lot worse, especially on your phones and in your social media feeds. After spending $159 million on digital advertising in 2012, candidates and their supporters will pour more than $1 billion into spots that will appear in voters’ Facebook feeds, smartphones and email in-boxes in 2016, media research firm Borrell Associates says.
The digital surge is part of a 20 percent increase in ad spending Borrell anticipates for 2016, bringing the projected grand spending total to $11.4 billion. “This is the year digital spending moves from asterisk to contender as a political advertising media choice,” writes the report’s principal author, Kip Cassino. “From 2016, its share will only grow -- mostly at the expense of broadcast TV.”
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