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How Nonprofits Can Increase Engagement Through Gamification

From Huffington Post:

If you work at a nonprofit organization, you know it can be tough to engage your supporter base. Even though the work you're doing to save the world is critically important, it's hard to compete for people's attention. This is particularly true for engaging supporters online, when you're up against Tumblr blogs of adorable animals, playing Candy Crush Saga, and watching the latest TV episodes on Hulu.

Fortunately, there are ways out there to increase supporter engagement — and a particularly powerful one is gamification.

What is Gamification? Gamification is the process of taking tactics often used in games and applying them to serious activities. Games do a great job of engaging people — the idea of gamification is to capture that appeal and use it to make non-game activities more interesting and fun for users.

Read the rest at Huffington Post.

Posted on November 3, 2015.