How Connecting Email to Social Media Drives Engagement
Email marketing is an amazing tool – when it works. It’s still the strongest connective tissue in the digital ecosystem, and generates the highest return on investment of any marketing channel. Despite email’s maturity, most marketers are still figuring out how to integrate targeting information from social media.
The problem has been limited access to data with the emphasis on historical behavior, transactional and click data, – leaving marketers with the task of piecing together a puzzle to identify the factors leading to conversions.
This article explores how connecting email to social media drives engagement and how to apply it to your own engagement initiatives.
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