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Want to Fundraise Like Charity:Water? Develop Engaged Advocates, not Donors

From Bright+3:

Organizations that have been around a while have staying power. They have figured out how to get things done and sustain the business of running an organization. Relationship-building takes time and they have stuck to it – likely carving out strong relationships with the powerful in communities and government.

Most that work in and around nonprofit organizations these days would probably say that adapting to digital networks and online fundraising has been a challenge for older groups. A well-established way of doing things is challenged by the speed and apparent loss of control over message and action wrought by online networks.

Read the rest at Bright+3.

Posted on November 28, 2011.