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Essential Politics: No more fundraising emails -- for a moment

From Los Angeles Times:

Our team decided to collect every last message in the the onslaught of solicitations over the final 48 hours of the third quarter. We analyzed the notes for what they suggest about the campaigns.

"Deadline," "help" and "immediately" were the most common terms.

We found staffers who received slightly different solicitations based on their ZIP Code. One of us was asked to give $1. The other got a $5 ask — even though every word in the note was identical.

Read the rest at Los Angeles Times.

Posted on October 1, 2015 in
email strategy.