Social Advocacy and Politics: Twitter and the Candidates on Day One
From Social Media Today:
We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash (twash?) is indicative of things to come, but the contrasts in tactics and results are striking.
Why does this matter, you might ask? Indicators from the last presidential primary season suggests that there is a correlation between who dominates social media and who leads in the polls at any given point in time. While this is not necessarily a predictor of final outcomes, it certainly affects media coverage and public attention at any moment in the campaign cycle.
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