9 Things To Do After A Donor Donates
Acquiring a new donor is just the start. Developing long-term donors who contribute year-after-year should be the goal of any fundraiser. Donor acquisition takes a lot of work.
What can you do to improve your donor retention rate? Consider these nine ideas:
Say thank you. A “thank you” is one of the easiest things you can do, but it’s often forgotten. People remember thank yous, especially if they’re personalized and inventive. Just watch how the ONE organization thanked its volunteers and supporters.
Celebrate donors as they give. Use social and other platforms to thank them publicly and to welcome them to your organization’s community. Don’t forget to include top donors in annual reports—they look for their names, so mention them.
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