Online Fundraising Best Practices: Maximizing Your Digital Donations
The first and most important principle for online fundraising for non-profits and political campaigns: You must ask! Most people are not going to wake up this morning and think to themselves, today they should give to your campaign or organization. You need to go out and ask them to give. But this doesn’t mean you should overdo it — it’s better to send a strong fundraiser once in awhile rather than bug your most dedicated supporters every day until they tune out. But don’t go years without asking, either. (Note the rules may be a little different if you’re a campaign right before election day, where burnout is less of an issue.)
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