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In politics, a great e-mail list still trumps a buzzy social media account. And it’s not close.

From Washington Post:

What a political campaign would do, if it could, is send someone to your house to sit down with you and talk to you for an hour, get to know you, meet your kids, and convince you to go out and vote on the first Tuesday after the first Monday of the appropriate November.

Barring that, it loves at least knowing where you live, because from there it can figure out how often you vote and who you live with and, after cross-referencing with some databases neatly compiled by massive consumer research organizations, knows what you buy and how you think. (Within a certain, probably-smaller-than-you-think margin of error.)

Read the rest at Washington Post.

Posted on February 20, 2015 in
email strategy, facebook.