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3 Foundational Steps to Successful Content Marketing

From Social Media Today:

Creating great content takes time, resources, and creativity. Before investing in creating a piece of content, take a step back and determine what will make your content successful. Marketers are increasingly asked to demonstrate ROI and prove their value to the organization – what better way to do that than with remarkable content that generates real results?

Ask yourself these three questions before embarking on your content journey. You’ll establish a strong foundation for your piece and ensure it meets your goals!

Read the rest at Social Media Today.

Posted on February 13, 2015 in
email strategy, facebook, google+.