Facebook Pro Tip: Try Posting in the Evening
Here’s a tip from Facebook’s Crystal Patterson, delivered in a Rootscamp session in December: try posting some of your Facebook content in the evening, when many Americans now watch TV with second (or third) screens close at hand.
According to Patterson, Facebook typically sees a bump in traffic in the evenings, since many of now cheat on our televisions by paying attention to a laptop, tablet or phone at the same time. So, Page owners should schedule some content to go online during prime hours for simultaneous viewing and Facebooking, when they might also reach a different segment of their audience than they would during the work day.
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