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Social Seniors 5x More Likely to use #Facebook than #Twitter

From Social Times:

More than half of online adults in the U.S. aged 65 or over are now using Facebook, reveals a new study.

This compares to just 10 percent of seniors who are using Twitter.

Additionally, 63 percent of U.S. online adults aged 50-64 are also active on Facebook – more than five times that of Twitter (12 percent).

Twitter’s strongest demographic is the 18-29 age group, but it’s still dwarfed by Facebook and also Instagram in this vertical.

Read the rest at Social Times.

Posted on January 29, 2015 in