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Better emails with limited resources

From New Organizing Institute:

Sometimes you just don’t have the time or resources to meticulously test your blast emails, but that doesn’t mean you can’t maximize your results with proven tactics.

Here are some simple tips that I think smaller, and medium sized campaigns and organizations can put in place, right now, to improve their blast emails.

  1. You have to make it matter. One of the biggest mistakes writers make is not relating the importance of what they are asking supporters to do.

Read the rest at New Organizing Institute.

Posted on January 27, 2015 in
email strategy.