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Facebook Says Experiments Prove Ads on Its Site Can Spur Donations

From The New York Times:

Facebook conducted two experiments with Democratic Senate campaigns this year to see if advertisements on its site encouraged people to make political contributions.

The company says the results show it did. But because some of the processes the company used are opaque and because online fund-raising can be influenced by offline factors, a number of questions remain unanswered.

Read the rest at The New York Times.

Posted on January 22, 2015 in